Android

Android intends to steal the crown from Apple and become king of mobility

Is Android the platform of the future? If so, how did this mobile operating system, built by the Google juggernaut, manage to usurp the throne from Apple? Jack Wallen takes on these questions.

 

King Android
  

For the longest time, everyone thought Apple’s iOS platform would remain the king of mobility. Little did they know that Android was quietly creeping up in the background to steal the crown. “How did this happen?” asked every Apple fan, everywhere.

It happened because Google knew the future of their platform depended on getting it in the hands of everyone, in every way possible. While Apple’s arrogance insisted itself upon smartphones and tablets, Google was busy expanding into every kingdom it came across, including:

  • Smartphones
  • Tablets
  • Glasses
  • Watches
  • Shoes (okay, that one was a mistake)
  • Laptops (if we’re including Chrome OS here)
  • Home appliances
  • Cars
  • Homes
  • Cameras
  • Smart TVs
  • Home phones
  • Game consoles
  • Mirrors (that’s right, check out the Cybertecture Smart Mirror)

You look at that list and start to wonder if the future is now and some William Gibson-esque landscape will soon unfold before us. Thanks to Android, we're becoming connected in ways only science fiction ever had the gall to dream up. And this will only continue to spread. If we’ve learned anything about Google, it’s that the juggernaut is never content to stand still. Google will insist its platform into every arena it can. To that end, Android will prevail over all other platforms (Windows, Mac, Linux, Amiga…).

To the competition’s chagrin, this game of catch-up is already at a near-impossible pace. While Apple preps and readies its next iPhone, Google is most likely plotting and scheming the next paradigm and metaphor it can shift. We’ve already witnessed Google’s successful ploy to take over the laptop arena with Chromebooks (which are the top two selling laptops on Amazon).

Google has never been one to share too much information in the “what’s next” area. It’s a fairly safe guess that they're currently focused on wearables, and with good reason — wearable technology is all the rage at the moment. Everyone wants a smartwatch, smartglasses, smart-justabouteverything. No other platform has the ability to deliver more in this realm than Android; not Windows, and not Apple.

Also, we must not forget about Chromecast. That darling piece of tech allows you to beam whatever is playing on your smartphone/tablet to your television. If you put all of this together, you easily draw the conclusion that Google has a brilliance and insight no other company has. They know what consumers want and they know how to deliver.

You can see the effects of Android’s hold on the world as you watch users migrate over from other platforms. In the past year, I’ve seen more users drop their iDevices for Android than ever. As people discover the depth and breadth of Android, its community will grow exponentially, and the competition will stand back and wonder what they did wrong.

The answer to that question is simple — they didn’t think with wide enough eyes or with a large enough scope. In this world of constant connectivity, people have grown dependent upon sharing, liking, meme’ing, knowing, and posting. Google is able to bring a steady stream of these things from more aspects of our life.

If you want to know what’s in store for the future of mobility, connectivity, and technological creativity, then you need look no further than Google and Android. 

Do you think Google and Android will continue their mobility takeover? If Apple is to stand a chance, what do they need to do — or is it too late for the crown to be regained? 

 

 

About

Jack Wallen is an award-winning writer for TechRepublic and Linux.com. He’s an avid promoter of open source and the voice of The Android Expert. For more news about Jack Wallen, visit his website getjackd.net.

7 comments
techsplyce
techsplyce

Android will be the way of the future because it is willing to admit its creator (Google) may not may every best idea there is.  With iOS you get Apple, with Android, you get every other manufacturer in the world.  It is like the Monty Hall problem.. Take one door or take every door.


http://techsplyce.wordpress.com/

Gisabun
Gisabun

So you're tell me that just about everything in that list is using a version of Android. But then you mention Chromecast - but it is not [as far as I know]. So what is it doing in this "blog" that is title "Android intends to steal..."?

Then mentioned about Android going cross-platform by saying "Android will prevail over all other platforms...". Hmmmm. Last I checked for laptops [and you can't include Chrome OS as it is *NOT* named Android and is *NOT* like Android] and desktops are still primarily a Windows market and there are still way more Windows based laptops and desktops out there. [Oh and including Amiga?]

And then you say "Do you think Google and Android will continue their mobility takeover." Huh? I thought this was Android for all the platforms and not just smartphones. Make up your mind.

That said, Apple has made the same mistake twice. Early on it didn't license its Mac OS and paid for it when Windows blew past them in sales. Some 20+ years later, it repeats. this time it is Google that is taking advantage of Apple's [latest] goof.

Extremelydangerous
Extremelydangerous

Android have already taken the market, even IOS is good, and have its place, IOS is closed, and costs too much, for every IOS user, there are a hundreds that cannot afford it (world wide), World is not only USA and rich Europe, that is only 1/8 ot the population. Chinese knows it. Apple is not worry to target low iincome (poor) people. So there will have 10% of IOS and 88% Android.. and only 2% left for Microsoft (of couse their propaganda will never admit it...). With firefox entering the game, with very low smartphones (less than US$40), almost every person in the planet will have a smart phone..  Google will not let Firefox OS reign alone in this field too. google, will make an Android, device that costs less than US$50 too. People just want their smartphones to "work", all they do is facebook, whatsup, youtube... and for sure they do not need a US500 to do that.. Fore everyone here that needs to access corporate data, office... there are 200 others that only wants to text in facebook. Here in my country(Brazil) the phone companies, give facebook free access for all at full speed.. Guess what??? in the crowed city buses, almost everyone is texting in facebook... all you see is Android.. Android.. only a few have Iphones (those who have does not text in public, cause they will be robbed).  You can buy an plan with the phone company for about US$30/month

edward_epps
edward_epps

Android is taking more from iOS than ever. Even considering device fragmentation. People tend to prefer the openness of the Google's OS to the close ecosystem developed by Apple. We at Apptraction also see the tendency for enterprise apps to be order for Android first, and only after that for iOS. So the corporate market, which has been considered as Apple-favored, turns slowly to Android as well.

adornoe
adornoe

@edward_epps No way...

Android is too much of a mess to ever be a serious contender for the corporate market.  Apple may be a closed environment, but, that's what works best in the corporate environment.  Google and Android need to stick with the regular consumer market, where people are looking for the cheap products and services.  

Xennex1170
Xennex1170

@adornoe @edward_epps  This assumes that you have every type of Android in that one enterprise.  If corporations standardize on a handful of accepted devices the fragmentation argument loses practically all its force.

edward_epps
edward_epps

@Xennex1170 @adornoe Good point. Because a lot of large companies don't approve of BYOD policy.

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