It looks as if the mobile world has come to a plateau with design. Each iteration of the latest and greatest brings fewer changes to the physical designs. The reason? Most companies seem to have found the sweet spot for their devices. However, the consumer is still in the "what have you done for me lately?" mode and wants more.
Andy Rubin, cofounder of Android Inc. and Danger Inc., computer programmer, engineer, entrepreneur, and venture capitalist, also wants more. After growing dissatisfied with the state of design within the tech industry, he decided to create the Essential Phone PH-1.
This smart person's guide is a quick way to get up to speed on the Essential Phone. We'll update this article periodically when news and updates about this Android device are released.
- What is the Essential Phone? The Essential Phone is a new take on the Android smartphone. The flagship device is made from premium materials, such as titanium for its enclosure, and it has add-on features, including a 360-degree camera. It was developed by Essential Products, Inc., whose founder and CEO is Andy Rubin.
- Why does the Essential Phone matter? It will be one of the few devices that is completely free of bloatware, and its add-on devices enable cord-free expansion of features and functions. Also, anytime a flagship-level smartphone is released that's even somewhat free from carrier lockdown (Sprint did win a contract with Essential, but unlocked devices can still be purchased from Essential), it is a win.
- Who does the Essential Phone affect? The Essential Phone affects enterprise users and consumers.
- When is the Essential Phone available? The Essential phone is available for limited US pre-order reserve (at the moment you can only reserve either the white or the black colors) and will become available for Sprint customers in late Summer 2017.
- How do I get the Essential Phone? Reserve your pre-order for the device on the Essential site.
SEE: Android App Development: Easy & Quick Programming (TechRepublic Academy)
What is the Essential Phone?
Essential Products, Inc. created a phone that will be simple to use, play well with other technologies, make use of premium materials and craftsmanship, better assist the user (rather than work against the user), and will not be outdated every year.
The Essential Phone offers users a new experience—physical add-ons that "snap" to the device by way of magnets and wireless data transfer. The add-ons available for purchase are:
- a cradle for charging; and
- the world's smallest 360-degree camera, which makes taking 360-degree video simple. The camera features dual 12-megapixel sensors for video and four microphones for 3D audio.
The Essential Phone sports a 5.7 inch edge-to-edge display that takes up the entire front of the device, only making room for a small camera cutout.
With the Android platform powering the Essential Phone, it will require zero learning curve for Android users.
Specs for the Essential Phone
- OS: Android 7.1.1
- CPU: Snapdragon 835
- RAM: 4 GB
- Internal storage: 128 GB
- Battery: 3040mAh
- Cameras: 13-megapixel rear and 8-megapixel front
- Fingerprint reader on back
- Dimensions: 5.57 inches tall, 2.8 inches wide, and .31 inches thick (141.5mm tall, 71.1mm wide, 7.88mm thick) and weighs 11.1 oz (185 grams)
The bands the device will function with are:
- CMDA EV-DO Rev. A (Verizon, Sprint, and US Cellular)
- GSM (AT&T and T-Mobile)
- UMTS (AT&T and T-Mobile)
Outside the US:
- Android founder's Essential phone mashes up iPhone design with Samsung accessories (TechRepublic)
- Android creator Andy Rubin launches his modular Essential phone (ZDNet)
- Essential, Andy Rubin aim to simplify smartphone game: Why some skepticism is warranted (ZDNet)
- Photo gallery: The Essential Phone from every angle (ZDNet)
- The Essential Phone: Everything we know so far (CNET)
Why does the Essential Phone matter?
One of the more impressive feats Essential has pulled off is crafting a smartphone using materials that will last. The Essential Phone enclosure is made of titanium, which is significantly stronger than aluminum. By using titanium, the device will be far less prone to scratching and denting; so if you frequently drop your mobile device, this might be the phone for you. The back side of the device is crafted of ceramic and does not sport a logo to distract from the clean design.
Essentials has stated that its phone will ship without bloatware. This is a very unique proposition, considering nearly every phone shipped by every manufacturer carries some form of bloatware. If Essential pulls this off, it will offer more space for data and apps, and users won't have to deal with apps they do not need nor cannot delete.
Clearly the Essential Phone is an attempt to compete with the Moto Z and its Moto Mods. However, the Essential Phone is truly a flagship device, whereas the Moto Z phone falls more in the middle of the spectrum, shipping with only 4 GB of RAM and either 32 or 64 GB of internal storage.
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Essential plans to release the Essential Home. The product works in conjunction with the Essential Phone to serve as a personal assistant, speaker, and centralized hub to integrate with security cameras, music systems, and smart light bulbs. Essential Home takes the concept behind Amazon Echo and Google Home and operates even smarter—for instance, turning down music when it detects you're having a conversation and letting you know if a light was left on. The Essential Home could be a game changer, as no other company has yet to truly integrate the smartphone and the home hub.
- Essential Home wants to be 'bridge' between Amazon Alexa, Apple's Siri, and Google Assistant (TechRepublic)
- Is Andy Rubin's Essential Phone, well, essential? (CNET)
- Video: How to make Android bloatware disappear (CNET)
- Five reasons people hate your mobile app (TechRepublic)
- Samsung ARTIK: Interoperability essential to grow IoT into a trillion dollar economy (TechRepublic)
Who does the Essential Phone affect?
The Essential Phone could have lasting effects on the consumers and the manufacturers of other smartphones and smartphone-connected devices. For consumers, the Essential Phone will bring to market a must-have flagship device that isn't locked to a particular carrier, and one that will outlast every other device on the market.
If Essential delivers a phone that plays well with all devices, it will go a long way to show other manufacturers that it can be done without compromise. This means competing manufacturers could start feeling the pressure to bridge the gap between their products and other devices.
On top of that, being able to purchase a device without added bloatware could put serious pressure on other manufacturers and carriers to follow suit. For the consumer, that would be a big win. For too long consumers have had to suffer through the added bloatware forced on devices by carriers, and bloatware takes up crucial internal storage space.
Although the initial cost ($699.00 USD) of the device falls just short of the iPhone, because of the materials used and the specs, the Essential Phone could be the last mobile device you purchase for quite some time. So, in the end, you will save money by not having to upgrade yearly or every other year, and fewer devices purchased equals a much more environmentally responsible market.
- Job description: Android developer (Tech Pro Research)
- BYOD (bring-your-own-device) policy (Tech Pro Research)
- Mobile device computing policy (Tech Pro Research)
- How to more effectively manage mobile devices in Google's G Suite (TechRepublic)
When is the Essential Phone available?
The Essential Phone was first teased on March 27, 2017. A week prior to the launch, Rubin tweeted an image of the device with the 360-degree camera attached.
- Availability and General Information (Essential)
- Hardware purchasing task list (Tech Pro Research)
- Rise of the million-dollar smartphone: How luxury phones became a must-have for billionaires (TechRepublic)
- Google rolls out developer preview of Android O with final APIs (ZDNet)
- Why the 'world's smallest' 4G smartphone is also good for business (TechRepublic)
- Best Android Phones of 2017 (CNET)
Who are the Essential Phone's competitors?
The Essential Phone has a few competitors in the unlocked smartphone arena. The primary competitors are:
How do I get the Essential Phone?
If you're interested in getting the Essential Phone, you must reserve it via pre-order on the Essential site. The initial cost for the device is $699.00 USD.
The Essential Phone will be available in four colors: Black Moon, Stellar Gray, Pure White, and Ocean Depths. You can only pre-order the phone in Black Moon or Pure White.
The add-ons available are the 360-degree camera and the dock. You can add on the 360-degree camera for an extra $50.00 USD; once the device is released, the price of the camera will shoot up to $199.00 USD.
The reported ship date is July 2017. At the moment, the Essential phone will only be shipping to the US.
When you get your Essential Phone, associate it with your Google account and start using it as you would any Android device.
(There is no price or release date set for the Essential Home.)
- IT hardware procurement policy (Tech Pro Research)
- The essential guide to Android happiness begins with Kotlin (TechRepublic)
- 5 top takeaways for Android developers from Google I/O 2017 (TechRepublic)
- 3 simple steps that help you avoid ransomware on Android (TechRepublic)
- 7 tips for taking better photos with Android (TechRepublic)
- How Google hopes to finally solve the Android update problem with Treble (TechRepublic)
Jack Wallen is an award-winning writer for TechRepublic and Linux.com. He’s an avid promoter of open source and the voice of The Android Expert. For more news about Jack Wallen, visit his website jackwallen.com.