CXO

ITT isn't just the name of a BIG company

What does ITT mean to you? International Telephone and Telegraph? In this article, ITT stands for Inside Technology Training, a print and online magazine for trainers. Read what Bruce Maples thinks ITT has to offer you.


If you hear the initials “ITT,” what do you think of? Yeah, me too. Any of us old enough to remember Ma Bell surely associate ITT with International Telephone and Telegraph. From now on, though, when I see the ITT acronym I’ll also think of Inside Technology Training , a print-and-online magazine for trainers.

A trade journal for IT trainers
As we all know, technology training is big business. ITT reflects this. It is a glossy, well-done magazine, comparable to better trade journals in other industries. The magazine features good use of color, original graphics, and an easy-to-read design.

Color and design only get you so far, though. There’s got to be good content as well, and ITT seems to have a well-rounded set of features, articles, and columns.

There is balanced coverage of the various delivery methodologies: classroom, online, and self-directed. For example, the October issue has an article about GTE’s sales training approach, which blends traditional training with online learning.

There is also content aimed at persons who design training, both traditional and Web-based. This market segment is growing rapidly, and it’s refreshing to find a magazine that recognizes design as an important part of training.

There are also articles aimed at both trainers and training managers. One article, for example, carries the tag line “how to kick-start your class,” while another talks about custom certification programs.

Gotchas and smiles
I spent some time looking around the magazine’s Web site and was alternately impressed and disappointed.

The site is easy to navigate, with a tool bar available on almost every page that allows you to quickly jump between sections. The home page is attractive without being overloaded with graphics, and the site seems responsive.

You can read a number of the print articles at the online site, but you can’t read all of them. Obviously, the publishers want you to have some reason to subscribe to the print version. The articles you can read, though, are some of the leading ones, not just the dregs, so the online site is valuable in its own right.

I checked out the discussion forum and was pretty pumped when I first looked at the topic headings. I thought “finally, a training forum with good topics and not just trollers looking for resumes or positions!” Unfortunately, my elation quickly died when I saw that most headings had zero replies, and that the latest postings were from June.

I also noticed that some of the links were either broken or went to the wrong place. For example, there was a link to an article on emerging technologies—specifically the new Internet being built—but it jumped to the article on kick-starting your class.

Finally, a number of the links open new browser windows, which I just hate. I don’t know why site designers think they should do that. If I want a new window, I know how to choose to do that. I wish site designers would stop cluttering my desktop with multiple copies of IE. (Of course, I use NetCaptor to deal with this problem, but that’s another article.)

Worth your time
All in all, ITT looks like a magazine and a site that is worth checking out. If you are in training management, training designing, or training delivery, you need to consider subscribing to this magazine. Perhaps if enough of us jumped into the online training forum, it would be a worthwhile place as well. In the meantime, get your subscription and see for yourself.
If you already subscribe to ITT, give us your impressions of the magazine and its usefulness by posting your comments below. If you have any topic suggestion for future articles, please send us a note .

Bruce Maples is a writer, trainer, part-time programmer, full-time author, and consultant living in Louisville, KY.

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