Project Management

Maximize your site with Web Site-ings

Each week, IT Consultant Republic publishes the Web Site-ings column from Gartner. Here's a look at the last four columns. Use them to ensure that your client's site is doing all it can to reach and serve its visitors.


A role that IT consultants are often asked to fill is that of Web designer for an organization that’s either putting up or revamping a Web site. When you’re placed in that position, how do you make sure that your design or redesign will best meet the needs of your client as well as those of the visitors to the site?

Consultants faced with such a task can get help from Gartner’s Web Evaluation Tool. It allows you to perform a comparative analysis of a site’s features and functions.

As a complement to the Web Evaluation Tool, IT Consultant Republic features columns by Gartner analyst Diana Cirillo, who evaluates three Web sites each week. Take a look at the four most recent Web Site-ings columns:
  • “Web sites go global”—The Internet is ideally suited for international commerce, and smart companies go the extra mile to localize their Web sites for global markets. Gartner presents three sites that teach a lesson in localization by turning a more worldly eye toward business.
  • “Web sites can still reach customers, despite down market”—Even when potential customers are cutting back their spending, your Web site can still help get you in the door. Gartner gives three examples of Web sites that make the best of a difficult market.
  • “Web sites demonstrate brand-building techniques”—The interactive nature of the Web provides multiple ways to use your site to build your brand. Anything from selling logo products to featuring your product in films for the Web can help to effectively get your name out there, as Gartner points out.
  • “Boost your brand with free services”—Web sites don't offer free stuff to visitors just to be nice. Those services have a purpose, from cobranding to encouraging repeat visits. Gartner profiles three sites that do it right.

How do you assess your clients' Web sites?
As a consultant, how do you determine how much work your clients’ Web sites need? Do you have a formula or an approach that you would like to share? Send it to us. If we think it’s right for our readers, we’ll publish it as part of an article.

 

A role that IT consultants are often asked to fill is that of Web designer for an organization that’s either putting up or revamping a Web site. When you’re placed in that position, how do you make sure that your design or redesign will best meet the needs of your client as well as those of the visitors to the site?

Consultants faced with such a task can get help from Gartner’s Web Evaluation Tool. It allows you to perform a comparative analysis of a site’s features and functions.

As a complement to the Web Evaluation Tool, IT Consultant Republic features columns by Gartner analyst Diana Cirillo, who evaluates three Web sites each week. Take a look at the four most recent Web Site-ings columns:
  • “Web sites go global”—The Internet is ideally suited for international commerce, and smart companies go the extra mile to localize their Web sites for global markets. Gartner presents three sites that teach a lesson in localization by turning a more worldly eye toward business.
  • “Web sites can still reach customers, despite down market”—Even when potential customers are cutting back their spending, your Web site can still help get you in the door. Gartner gives three examples of Web sites that make the best of a difficult market.
  • “Web sites demonstrate brand-building techniques”—The interactive nature of the Web provides multiple ways to use your site to build your brand. Anything from selling logo products to featuring your product in films for the Web can help to effectively get your name out there, as Gartner points out.
  • “Boost your brand with free services”—Web sites don't offer free stuff to visitors just to be nice. Those services have a purpose, from cobranding to encouraging repeat visits. Gartner profiles three sites that do it right.

How do you assess your clients' Web sites?
As a consultant, how do you determine how much work your clients’ Web sites need? Do you have a formula or an approach that you would like to share? Send it to us. If we think it’s right for our readers, we’ll publish it as part of an article.

 

Editor's Picks

Free Newsletters, In your Inbox