The web industry gathers this week for the Web Directions South 2009 conference at the Sydney Convention and Exhibition Centre.

Attendees queuing up to register.

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| Everyone received a copy of issue 2 of Scroll, the Web Directions magazine.

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| Attendees also received a bag full of goodies, including the Time Out Sydney magazine.

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| Event organisers Maxine Sherrin and John Allsopp.

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| An exhibition of Yiying Lu's art. She's better known as the artist who created Twitter's fail whale.

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| The audience awaits the keynote.

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| John Allsopp welcomes the audience and introduces the keynote speaker.

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| Matt Webb, CEO of Schulze & Webb, took to the stage to present the opening keynote.

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| After the keynote it was time for morning tea and networking.

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| The PayPal team answered questions about the new PayPal X Developer Network.

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| Naveed Anwar, senior director of PayPal Developer Network.

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| Microsoft's User Experience Evangelist, Shane Morris, spreads the gospel according to the company.

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| The Atlassian Startup Space showcased seven start-ups.

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| And, of course, it wouldn't be a web conference without Adobe.

(Credit: Lana Kovacevic/CBSi)