Big Data

Slemma's $29 dashboard puts big data in your browser

A new startup called Slemma offers a customizable dashboard for data. Here's how it corrals business data to make it more transparent and easier to utilize.

slemma.jpg
Slemma offers customizable data dashboards for the enterprise.
Image: Slemma

These days, data is king in the enterprise. It's quickly becoming one of the most valuable assets in almost any organization.

The advancement of database technology and the growth of the big data market means that your data is likely pouring in from all over the place. In addition to in-house software, there are a plethora of third-party data tools that help you capture information about your business. Data is constantly flowing in and out of all these different channels.

Being able to access all of this data is great, but it can be difficult to view all in one place. Slemma, a startup out of Sherman Oaks, California, is a browser-based visualization tool that lets users tap into more than 300 data sources and bring them all into a single platform.

Dashboards are customizable and offer integrations with Oracle, IBM DB2, Google Drive, MySQL, and PostgreSQL, among others. Additionally, users can upload files directly or via URL.

"Slemma is designed to visualize data, not process it," said co-founder Aleksey Yudin. "All data is kept on the user side, not on Slemma servers."

Pricing exists in three tiers, with each tier giving access to different features. The free tier gives users the ability to upload files from a URL, a computer, or a cloud service like Google Drive. The Pro tier, which costs $29 per month, adds the ability to connect Slemma to databases such as MySQL or Oracle, or multidimensional sources. Finally, the variable Enterprise tier allows users to create a portal to integrate Slemma into their product or service using the Slemma API.

To connect your databases, the database administrator simply enters credentials to allow Slemma access so it can visualize the data. Custom dashboards can be shared among team members as needed. Users can select which data comparisons to display and share the project with a link that's viewable in a web browser.

The goal is to increase transparency by giving everyone access to the data from the organizations.

Another example of a Slemma dashboard.
Image: Slemma

Slemma began life as a company called Capsidea, which operated more along the lines of a classic business intelligence tool that was trying to compete with Tableau. After realizing that the company wouldn't succeed the way they planned, the team pivoted to Slemma as a self-service, democratized business model.

Yudin and Alexander Agapitov, Slemma's other co-founder, initially met when they attended the same school in Russia. A decade went by where the two fell out of touch before they were reunited by working together. Agapitov had founded his own startup, Xsolla, and Yudin was working for a leading BI firm in Russia. The pair teamed up to work on a custom solution for the business.

After sharing ideas for a while, Agapitov took a bold step and suggested they start a company together. That's when Capsidea, which would eventually become Slemma, was born.

The business officially launched its product on May 12th, 2015 and is now accepting customers.

Video game company Crytek is one of Slemma's early customers. Crytek's Business Intelligence Lead at Frankfurt, Asha Joseph Pattani, said that his company uses the analytical features of Slemma to get an in-depth view of key performance indicators. Crytek also makes use of the other features as well.

"Their BI tool provides visualization solutions which have made structuring and analysis of data incredibly efficient," Pattani said. "The Marketing Acquisition funnel from Slemma has made for [a] faster, more efficient and intelligent decision making process."

Pattani also said that his company imports historical data to get a better read on game publishing territories and how the games perform there. In the future, he said, real time data and click conversion tracking could provide an added benefit on the platform, if they were offered.

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About Conner Forrest

Conner Forrest is a Senior Editor for TechRepublic. He covers enterprise technology and is interested in the convergence of tech and culture.

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