iPhone

Apple schedules October 4 event: iPhone 5 expected to debut

Apple is inviting the press to an official event next Tuesday, Oct. 4, and an announcement regarding the iPhone 5 is widely expected to be the main event.

Apple has alerted the press to a scheduled presentation to take place at its headquarters next Tuesday, October 4 at 10 a.m. PT (1ET). The iPhone is on the agenda and the mood seems inviting -- there is apparently a breakfast and coffee bar on offer to attendees an hour before the event starts.

In addition to the usual breathless anticipation that attends every Apple announcement, there is the added curiosity to see how new CEO Tim Cook handles the activities and presumed introduction of the iPhone 5.

ZDNet offers its own observations on the upcoming event:

Rumors have been circulating for months about the iPhone 5, but what is known indicates some serious volume for Apple.

  • The iPhone 5 will be the first Apple device to be available on the top three carriers in the U.S.-AT&T, Verizon and Sprint. That latter one isn't official, but reports indicate that Sprint will get the iPhone.
  • While the iPad gets a lot of attention, the iPhone remains the cornerstone device for the company. "The iPhone is the cornerstone of Apple's consumer strategy, with few opportunities larger than the global handset market. Now it is positioned to ride a wave of smartphone growth that could top a billion annual unit shipments by 2015," said Morningstar analyst Michael Holt.
  • Apple's iPhone 5 will provide profit fuel for the next three quarters at least. Wedbush analyst Scott Sutherland argued that the iPhone 5 is a first installment of a new product cycle for the smartphone. He said:

Our checks indicate interest remains strong in the iPhone 4. We also see increased global distribution, especially in China and other emerging markets driving growth. Apple added 42 carrier partners in FQ3, with most added at the end of the quarter and more coming online. By comparison, RIM distributes through over 600 carriers, meaning Apple still has a large opportunity to increase distribution. We also expect new product launches including a new iPhone in early October with store training to begin soon, an iPhone targeting emerging markets, and a LTE iPhone in 2012 with an improved UI. We now expect 21 million iPhones to ship in FQ4, up from 20 million. More importantly, we expect 26 million units in FQ1, up from 23 million, due to seasonality and iPhone 5.

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About

Selena has been at TechRepublic since 2002. She is currently a Senior Editor with a background in technical writing, editing, and research. She edits Data Center, Linux and Open Source, Apple in the Enterprise, The Enterprise Cloud, Web Designer, and...

4 comments
blaisezirra
blaisezirra

Though we have seen various web reviews and even youtube videos of this but i guess we'll find out on the 4th of october.

wompai
wompai like.author.displayName 1 Like

Does the iPhone 5 really have a holographic keyboard? I heard rumors about it, but it seems a little unlikely...

dave1f
dave1f

I'll try again (after logging in). This is the demo I saw: http://youtu.be/lzsBwnv_dAg

wompai
wompai

That demo is pretty fake... But it would be cool. I believed it up to the holographic screen, though...