After Hours

With Kindle for Mac app, Amazon covers bases ahead of Apple iPad launch

Amazon launched Kindle for the Mac Thursday and now has most of its bases covered ahead of the Apple iPad launch.

This is a guest post from Larry Dignan, Editor in Chief of ZDNet, TechRepublic's sister site. You can follow Larry on his ZDNet blog Between the Lines (or subscribe to the RSS feed).

---------------------------------------------------------------------------------------

Amazon launched Kindle for the Mac Thursday and now has most of its bases covered ahead of the Apple iPad launch.

The e-commerce giant-and e-reader leader for now-has been making its Kindle store and e-books available for multiple platforms in recent months.

With Kindle for Mac (Techmeme), Amazon has the PC, Mac, iPhone and BlackBerry covered. The Kindle for Mac move was critical given that Apple's iTunes will soon launch a book store. The message: The Kindle is more than Amazon's device. That point will be especially noteworthy when Apple's iPad launches with its bookstore. It remains to be seen whether the iPad is a Kindle killer, but it's important that Amazon's Kindle content be visible on Apple's latest device.

Matthew Miller: Kindle for Mac is now available

By going to multiple platforms, Amazon is making sure that distribution isn't limited to any one device. It's a nice way of keeping users in the fold. For instance, I don't own a Kindle any more, but did read some of my Kindle books on the BlackBerry. The experience wasn't half bad, but I did miss the paper-like reading feel of the Kindle. When you look at a PC screen all day for a living the last thing I want is to look at another for leisure reading.

[Complete ZDNet coverage: Apple iPad]

[Get Amazon email alerts]

[Get Apple email alerts]

By moving to multiple platforms, Amazon can swamp any one device. All it needs now is an Android app.

How does all of this add up? Amazon has been positioning itself ahead of the iPad launch in just a few days. To wit:

Meanwhile, the Amazon Kindle pitches are hitting my inbox more than usual. Those pitches go like this:

Simply put, Amazon is in position to battle the iPad. It's not a zero sum game, but the battle will be fun to watch. The big question: What will get me to go to the Kindle camp? A price cut may do the trick. If the Kindle falls below the $200 mark it's worth a look as a reading only device.

2 comments
.Martin.
.Martin.

people will install their software on iPads, and buy from them? I don't see that happening. most people won't be bothered, sticking with what is preinstalled, just like Internet Explorer. As for the Kindle, as a reading only device, it is good. I have only had the Wireless on twice (to reset the clock), but thats mostly because I only get access to the Amazon shop, and Wikipedia (mobile version) in Australia. The only thing that made me hesitate before I bought it was the price tag.

Willie11
Willie11

I would love to get an eReader to use to read and add notes to my favorite books. Amazon has the store to beat all others but I want more. I want to be able to borrow books from my local library. I want to be able to buy books from other sources and in other formats. I want a reader that reads books...not a reader that is tied to one company's bookstore. When that happens I will buy one. I have no interest in reading books on my computer...I want something I can hold in my hand and read. Let's separate the hardware and the content and then we can have a solution that makes the hardware vendors some money and makes the content vendors some money and makes me happy.

Editor's Picks