A quarter century of black italics, Microsoft has decided to add some colour to its logo.
The same style of colours that were in the old Windows logo, to be precise.
Microsoft's announcement of the new logo stated that the it intends to convey the company's diverse set of products. If you look at the video below, a quick reading takes away that the blue is for Windows, green is Xbox, orange is office and the yellow is for ... everything else?
The grid layout could be an homage to the style-formerly-known-as-Metro, and it also comes with bonus grid illusion that I now cannot unsee.
Expect to see the new logo across Microsoft's websites, marketing assets, advertising and stores, starting today.
While it is tempting to critique the logo as boring and unoriginal, a look at Microsoft's logo history shows that the others really didn't hit it out of the park, either.
What do you think of Microsoft's new look?
Some would say that it is a long way from software engineering to journalism, others would correctly argue that it is a mere 10 metres according to the floor plan.During his first five years with CBS Interactive, Chris started his journalistic adventure in 2006 as the Editor of Builder AU after originally joining the company as a programmer.Leaving CBS Interactive in 2010 to follow his deep desire to study the snowdrifts and culinary delights of Canada, Chris based himself in Vancouver and paid for his new snowboarding and poutine cravings as a programmer for a lifestyle gaming startup.Chris returns to CBS in 2011 as the Editor of TechRepublic Australia determined to meld together his programming and journalistic tendencies once and for all.In his free time, Chris is often seen yelling at different operating systems for their own unique failures, avoiding the dreaded tech support calls from relatives, and conducting extensive studies of internets — he claims he once read an entire one.