Over on ZDNet earlier this week, I made the argument that Microsoft needs to do something to invigorate its Windows Phone ecosystem to prevent it from being ignored by the developer community.
That something, as I see it, would be a common, unified runtime that would allow Windows desktop developers to be Windows Phone developers, and vice versa.
Microsoft continues to lay the groundwork for such a move, as the company announced today that it is merging developer accounts across its Windows Store and Windows Phone Store.
In concert with the change, Redmond is lowering the annual price of an individual account to $19 for individuals and $99 for companies.
Developers that already have an account on both stores that is linked to the same Microsoft account will receive a code for a free one-year renewal.
While the accounts are merged, developers will still need to use the dashboards connected to each store in order to manage apps.
It's a start from Microsoft, but there is a long way to go before developers can seamlessly publish one app to both desktop and phone environments.
Some would say that it is a long way from software engineering to journalism, others would correctly argue that it is a mere 10 metres according to the floor plan.During his first five years with CBS Interactive, Chris started his journalistic adventure in 2006 as the Editor of Builder AU after originally joining the company as a programmer.Leaving CBS Interactive in 2010 to follow his deep desire to study the snowdrifts and culinary delights of Canada, Chris based himself in Vancouver and paid for his new snowboarding and poutine cravings as a programmer for a lifestyle gaming startup.Chris returns to CBS in 2011 as the Editor of TechRepublic Australia determined to meld together his programming and journalistic tendencies once and for all.In his free time, Chris is often seen yelling at different operating systems for their own unique failures, avoiding the dreaded tech support calls from relatives, and conducting extensive studies of internets — he claims he once read an entire one.