App developers getting extra incentives from Microsoft

Microsoft's efforts to gain lost ground on apps for the Lumia 900 might be a boon for developers.

If you're in the business of developing apps, you might want to see what Microsoft has to offer in regard to development for the Lumia 900, its newest foray, along with Nokia, in the smartphone market.

There's no denying that Microsoft has some catching up to do, considering the dominance enjoyed by the iPhone and the Android. The problem is that the gazillion apps that run on Apple and Android devices won't work on the Lumia 900 and other smartphones that use Microsoft's Windows Phone software. Because of that, many developers are reluctant to put time and effort into developing an app for what is still an unproved market.

Microsoft recognizes this and has come up with incentives, like giving developers free phones and promising them prime spots in its app store and advertising spots. Also, they will finance the development of apps that are well-known and popular in the iPhone and Android markets.


Toni Bowers is Managing Editor of TechRepublic and is the award-winning blogger of the Career Management blog. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues.

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