Smartphones

App developers getting extra incentives from Microsoft

Microsoft's efforts to gain lost ground on apps for the Lumia 900 might be a boon for developers.

If you're in the business of developing apps, you might want to see what Microsoft has to offer in regard to development for the Lumia 900, its newest foray, along with Nokia, in the smartphone market.

There's no denying that Microsoft has some catching up to do, considering the dominance enjoyed by the iPhone and the Android. The problem is that the gazillion apps that run on Apple and Android devices won't work on the Lumia 900 and other smartphones that use Microsoft's Windows Phone software. Because of that, many developers are reluctant to put time and effort into developing an app for what is still an unproved market.

Microsoft recognizes this and has come up with incentives, like giving developers free phones and promising them prime spots in its app store and advertising spots. Also, they will finance the development of apps that are well-known and popular in the iPhone and Android markets.

About

Toni Bowers is Managing Editor of TechRepublic and is the award-winning blogger of the Career Management blog. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues.

4 comments
graeme_k_miller
graeme_k_miller

Award winning writer gets the award for 'headline grabbing article with no content'... this is not journalism

sysop-dr
sysop-dr

it's all nice and good for MS to be doing this but how does MS decide who gets help or not and where the heck do you apply? Maybe the author could spend a little time researching that and adding it to the story to make this a bit more of a story and would probably get the author a lot more views.

teeeceee
teeeceee

I remember the mantra 10 years ago was to write portable apps that could and would run on any OS, via languages like Java, its spinoff java script, and others. Linux was to be the all encompassing vessel for that deployment. Unfortunately, that vision of utopia has been hijacked by individual manufacturer greed and dictatorial policy. Android and its now many flavors came close, but now it too is divergent. Good luck Microsoft/Nokia, you may never get there.

adornoe
adornoe

more desirable than those that come later, even if those later systems are demonstrably better? Perhaps a decision will be made in the future, where, apps for an ecosystem have to be "portable" to other systems, with minimum tweaking. It should be the "write once, run anywhere" type of environment, and then, people will be free to switch to other systems with little headaches.

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