Master the changing face of job interviewing

The new trend in hiring in 2013? Challenge-based and video interviews. Read how you can master these new challenges.

Just when you got the hang of the in-person or phone interview, things are changing. According to HireArt, a company that helps employers make hires, the new trend in hiring in 2013 is utilizing challenge-based and video interviews.

"Businesses and recruiters are using video interviews and work samples as a way to effectively vet job candidates before bringing them in for an actual interview so employers can "try before they buy" and ensure they're finding the right candidate for the job."

For example, if a business is hiring an engineer, they may present a coding challenge to candidates; if they're hiring a social media manager they may ask candidates to create compelling tweets.

Here are some tips from HireArt to ensure that candidates are prepared for both the challenge-based and video interviews that are becoming more common in today's competitive job market.

1. Act like you want to be there.

Being energetic over a video interview can go a long way in making you stand out against other candidates that seem bored or uncomfortable. Even though it might be more difficult to seem enthusiastic about a job when you are just talking to the camera, you should try to come across as excited and passionate about why you want to be there.

2. Watch your presentation.

You don't look as good on camera as you look in person (it's true!). So, don't let basic components of your interview, such as attire and lighting, negatively affect how you come across. Dress as you would dress were the interview taking place in the office. Record the view in a bright place that allows the interviewer to clearly see you. And make sure the quality of your audio allows the interviewer to really understand what you are saying. Although these things are not related to your skills, they could count against you when other candidates have them and you don't.

3. Don't be sloppy.

Typos and lack of attention to detail in your online applications often immediately disqualify you. Take the time to be careful!

4. Know your own pitch.

Most video interviews require you to record a two minute pitch about yourself. Really think about what you want to get across, what experiences you would like to highlight, what sets you apart from other candidates, and how you want to say this in a succinct way.

5. Make sure you know the company, its competitors and the industry inside and out.

If you are invited to an interview, even if it is an online interview, companies expect you to understand the position and know the company well. Use this information to craft your pitch and at every other chance you get. Articulate specifically why you want to work at the company - what specifically drew you to this position.


Toni Bowers is Managing Editor of TechRepublic and is the award-winning blogger of the Career Management blog. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues.

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