Apple and Android tablets to make enterprise land grab this year

Growth in sales of Android and Apple tablets to business will significantly outstrip that of Wintel PCs and tablets this year, according to a new report.

Apple and Android tablets will make significant inroads into enterprise this year while sales of Wintel PCs and tablets will remain flat.

Businesses and governments will this year spend almost 20 per cent more on Apple iPads than last year, and step up spending on Linux PCs and Android tablets by 44 per cent, according to the Forrester report Global Tech Market Outlook 2013 To 2014.

In comparison the report predicts that - in spite of the business-focused Windows 8 Surface Pro tablet going on sale this month - there will be no growth in the sales of Wintel PCs and tablets to businesses and government this year.

The trend of double digit growth in sales of Wintel competitors will continue in 2014, with 14 per cent year-on-year growth in sales of iPads to businesses and governments and 17 per cent in sales of Linux PCs and Android tablets, compared to a eight per cent rise in Wintel PC and tablets sales.

"Unless the vendor's name is Apple or perhaps Lenovo, the computer equipment market will still

struggle in 2013, with no better growth in sight until 2014," the report says, estimating that Apple will sell $7bn worth of Macs and $11bn of iPads to the corporate market in 2013 and $8bn-worth of Macs and $13bn-worth of iPads in 2014.

However overall sales of Wintel PCs and tablets to business and government will continue to dwarf the competition, with Wintel sales accounting for $124bn of the sectors' $151bn total PC spend in 2013 and $134bn of the $164bn overall spend in 2014.

Global growth in sales of computer equipment will remain weak this year, with a rise of just 2.1 per cent

in 2013 after 1.2 per cent in 2012, as CIOs shift hardware spending to infrastructure-as-a-service

alternatives and postpone capital investments wherever they can.

Overall global spending on IT products and services will hit $2.09tr in 2013 up by just 3.3 per cent - significantly below the five to 10 per cent growth rate demonstrated by the IT industry historically, Forrester predicts.

Software sales - in particular software as a service (SaaS) - will be the main driver for IT spending growth over the next two years. Sales of software will hit $542bn this year and account for about one quarter of overall IT product and services spend, the report forecasts. Forrester breaks 2013 global software spend down to $37 on operating systems; $140bn on middleware such as database management systems and security software; $235bn on applications such as desktop, enterprise process and vertical industry apps and $130bn on custom-built apps.

Apps and analytics will demonstrate the fastest growth in the software sector this and next year, with spending up six per cent in 2013 due to a rise combined license, maintenance and SaaS subscription revenues.

Spend on traditional software will be outpaced by growth in SaaS sales, up 25 per cent this year to $59bn. Spend on popular SaaS application categories - such as CRM, human capital management and ePurchasing -will continue to increase but SaaS will start to find use in new areas, such as database management, application integration and business intelligence, the report predicts.

After software the report says the next largest area of IT spending in 2013 will be on computer equipment at $416bn, then $404bn on IT consulting and systems integration services - split two thirds in favour of systems integration work - $399bn on computer hardware support services and $328bn on communications equipment.


Nick Heath is chief reporter for TechRepublic UK. He writes about the technology that IT-decision makers need to know about, and the latest happenings in the European tech scene.

Deadly Ernest
Deadly Ernest

I'm not surprised that the operating systems with the most tablets will grow within the enterprise - except where the enterprise in question does NOT support BYOD or the use of tablets for any reason (of which there are several).


Wintel? Haven't heard that term in years, since the Mac junkies had to sheepishly accept Intel chips in their precious "think different, just like we tell you" machines. Been hanging onto the term since those good old days, just in case you get a chance to use it again, eh? Don't forget "Windoze", though that's still in use occasionally by anti-MS fans who can't think of anything better to demonstrate their hatred of MS.

It's a shame that you chose to sensationalise your blog by implying something wholly untrue in your blog headline. As you correctly point out in the body of your piece, Apple's corporate sales are dwarfed by Wintel sales and will continue to be for the forseeable future. To show any real impact on the market Apple and Android need growth in the hundreds of percent not tens. Your headline implies something entirely different - and untrue. Shame on you! I might add that I say this as someone who owns and loves his iPad!!!


Basing everything on a single report. Last I heard, proper journalism says to get multiple confirmations. On top of that, this is speculations. I could predict that Linux will have 10% of the desktop marketshare and I'm sure a few would publish that nonsense especially if I had just speculated. Apple and Android gaining in on the enterprise? How? THere is barely anything managable. Can you log into an Apple tablet without having to create an account on every tablet in the company? Can you actually restrict a user from fiddling with network settings on every Android tablet? I also can't see many businesses dumping laptops [even Macs] for tabloids. You need propper apps and you surely can't do everything that can be done on a laptop or a desktop.

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