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Mobility

Nokia Windows Phones fail to wow UK CIOs

'Mokia' has some brand appeal - but it'll be an uphill battle to win over business users, say CIOs...

...too late to the smartphone party to win business users over.

"Unless they can make a quantum leap forward in terms of innovation, ease of use or surpass the 'delight' factor that Apple have created with their consumers, it is difficult to see them ever compete in the high-margin world of the smartphone arena," he said.

Another CIO Jury member raised concerns about the stability of Microsoft's mobile platform. "Microsoft need to work on WP7 reliability first, irrespective of the Nokia smartphone launch," noted Chris Martin, CTO at airline flights comparison service Cheapflights.

However, despite the 2:1 ratio of CIOs being unmoved by Nokia and Microsoft's smartphone partnership, it's not all bad news for the pair.

Giles Jerrit, head of technology at global alternative investment manager Saguenay Strathmore Capital, reckons Nokia Windows Phone devices may be able to worm their way into businesses - albeit facing an uphill struggle.

"The Nokia-Microsoft partnership is really going to need to pull out all the stops to beat the BlackBerry dominance for email - even with BlackBerry's recent troubles - and the iPhone and iPad for sheer class and usability. With users increasingly wanting to use BYO hardware and access our systems that way, they'll need to win over the users, the business and, as we saw from the HP misadventure, they also need to attract the developers too.

"But if anybody can do it, Microsoft can."

Kevin Fitzpatrick, CIO at food and facilities management services company Sodexo Northern Europe, also believes the two companies still have a chance to cut themselves a slice of business smartphone pie - thanks to their strong and trusted brand identities.

"The financial and technical might of Nokia and Microsoft have a real chance to carve out a portion of the market - where smaller players are struggling," he said. "Customers realise they are a 'safe bet' and in the business for the long haul.

"Familiarity and trust of both brands and their related products will help a lot."

Plus the pair might get a foot in the door on account of interoperability with other Microsoft-based corporate software, reckons Mike Roberts, IT Director at The London Clinic. "Microsoft integrates better with the corporate apps," he noted.

Today's silicon.com CIO Jury:

  • Alastair Behenna, group technology director, Telecity
  • Kevin Fitzpatrick, CIO, Sodexo Northern Europe
  • Giles Jerrit, head of technology, Saguenay Strathmore Capital
  • Gideon Kay, CIO, LGC
  • Chris Martin, CTO, Cheapflights
  • Martin McCormack, director of ICT, Beaumont Hospital
  • Gavin Megnauth, director of operations and group IT, Morgan Hunt
  • Hugo Patten, CIO, DHL Supply Chain
  • Mike Roberts, IT director, The London Clinic
  • Richard Storey, head of IT, Guy's and St Thomas' NHS Foundation Trust
  • Derek Wilson, CIO, Origin Enterprises
  • Graham Yellowley, technology lead equities, LCH.Clearnet

Want to be part of silicon.com's CIO Jury and have your say on the hot issues for IT departments? If you are a CIO, CTO, IT director or equivalent at a large or small company in the private or public sector and you want to join silicon.com's CIO Jury pool, or you know an IT chief who should, then drop us a line at editorial@silicon.com

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