CXO

Peter Cochrane's Uncommon Sense: Salesmanship - or lack thereof

Watching technologists sell their ideas to customers is like an evening at a Moscow State open-air strip club in January.

Most of us have suffered 'death by PowerPoint' at some stage. So why is Peter Cochrane particularly upset when he sees technologists bore an audience? It seems to be that PowerPoint is single-handedly responsible for the demise of the human race's ability to tell a story. Every presentation session I seem to attend sees the audience subjected to

About

Peter Cochrane is an engineer, scientist, entrepreneur, futurist and consultant. He is the former CTO and head of research at BT, with a career in telecoms and IT spanning more than 40 years.