...use it for socialising and wasting time.
LinkedIn and Twitter are great for business networking and sharing information, but few millennials open an account for either until they enter the working world. Twitter isn't for teenagers, or at least not the ones I know. The assumption that all millennials are somehow in-built with specialist knowledge of marketing on social networks is, I'm afraid to say, untrue.
Millennial Myth 3: Millennials want to use Facebook for work
The myth: millennials will only engage in work if it comes in a Facebook format and are unable to hold a conversation in the real world without saying LOL or LMAO.
The reality: yes, we may love Facebook and know our OMGs from our BTWs, but we don't expect, or want to use it for work. Despite the apparent fears of many baby boomers, individuals born after 1985 are still able to communicate without a keyboard or touchscreen.
In fact during job searches many of my fellow graduates have discarded job adverts that offer remote working because they want to work in an office where they can get face-to-face interaction.
Also, I think most millennials would like some differentiation between their work life and social life. The last thing 20-somethings want is to allow their work colleagues to see pictures of their drunken weekend antics. Although this is not to say millennials won't want to access their Facebook accounts at work.
Facebook provides a great audience for advertising and marketing, but the idea that it should be integrated into every aspect of working life is misplaced.
Millennial Myth 4: Millennials won't accept traditional corporate hierarchies
The myth: millennials won't do as they're told since they think they know everything about everything just because they once read it somewhere on the internet.
The reality: we're actually pretty desperate for a job and will do anything we can to get into any kind of hierarchy. The willingness of so many graduates to work for free these days shows that millennials understand the concept of starting at the bottom.
The caricatures of millennials as disloyal, disobedient, and demanding probably stem from the authors' experiences of their teenage children. Teenagers will always be all those things: touchscreens and instant technology have not created that particular monster.
But the stroppy, tech-savvy youth of today will grow up. They will be...