After Hours

Another example of poor IBM marketing

Here's another example of the fine, fine marketing done by IBM in the 1980's. This time the victim is the PS/2.

Here's another example of the fine, fine marketing done by IBM in the 1980s. This time the victim is the PS/2.


In the last entry I mentioned IBM's PS/2 line and some of the reasons why it didn't succeed in the market. One of the reasons I failed to take into consideration was IBM's abysmal marketing campaigns in the mid to late '80s.

That's probably because the ads were so eminently forgettable. We've already seen some bad OS/2 and PCjr ads. Here we see an advertisement for the PS/2.

PS/2 it (?!)

This ad features what's probably supposed to be some type of a catchy jingle. I have a hard time believing anyone actually thought it would catch on. Some of the great lyrics to this ditty include:

In your business, you got a mission To rise above the competition! How you gonna do it? Well, I'll tell ya... You're gonna PS/2 it!!!
Fortunately, it's only 26 seconds, so the pain is over quickly. 

Then it decides which are file fragments.It uses the small CPU caches to do this.I see the computer running in the kilo cycle range.

John Sheesley - TechRepublic Pro
John Sheesley - TechRepublic Pro

We just saw inside of the PS/2 and took a look back at what IBM was trying to accomplish with the PS/2 line, but maybe one of the reasons it failed was a poor marketing campaign. Here's a doozy of an ad I found from 1989 for the PS/2s: What is it with IBM and poor marketing skills? You would think a multi-billion dollar corporation would be able to come up with something better than "PS/2 it!". Why do you think that IBM's marketing traditionally falls short?

RT (Panzer Time!)
RT (Panzer Time!)

I definitely would have bought a PS/2 after seeing that, but I'm probably abnormal. I think the real reason is that IBM just wasn't built to compete in the clone-war markets. They were organized more for the task of staying ahead of the BUNCH and keeping existing customers happy. That's the idea I get from reading A History of Modern Computing by Paul E. Ceruzzi, anyway.

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