After Hours

Another example of poor IBM marketing

Here's another example of the fine, fine marketing done by IBM in the 1980's. This time the victim is the PS/2.

Here's another example of the fine, fine marketing done by IBM in the 1980s. This time the victim is the PS/2.

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In the last entry I mentioned IBM's PS/2 line and some of the reasons why it didn't succeed in the market. One of the reasons I failed to take into consideration was IBM's abysmal marketing campaigns in the mid to late '80s.

That's probably because the ads were so eminently forgettable. We've already seen some bad OS/2 and PCjr ads. Here we see an advertisement for the PS/2.

PS/2 it (?!)

This ad features what's probably supposed to be some type of a catchy jingle. I have a hard time believing anyone actually thought it would catch on. Some of the great lyrics to this ditty include:

In your business, you got a mission To rise above the competition! How you gonna do it? Well, I'll tell ya... You're gonna PS/2 it!!!
Fortunately, it's only 26 seconds, so the pain is over quickly. 

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