Collaboration

Cisco unveils new router to drive video: Big expectations ahead

Cisco announced its effort to revamp the Internet as we know it, launching a new networking router that has the power and the capacity to handle the demands of the next generation Internet.

Cisco made a significant announcement today in its effort to revamp the Internet as we know, launching a new networking router that has the power and the capacity to handle the demands of the next generation Internet.

The product is the Cisco CRS-3 Carrier Routing System, which is designed to be the "foundation" of the next-generation Internet, one that can set the pace for video growth. The device promises to more than 12 times the traffic capacity of the closest competing system, with up to 322 terabits per second. How fast is that? The company said it enables the entire printed collection of the Library of Congress to be downloaded in just over one second.

OK, that's fast - but why do we need this sort of speed and capacity?

This is less about the Internet that connects Web surfers; This is about the Internet's backbone - a beefed-up pipeline that exceeds the sort of power that we actually need today, but prepares us for the growth that will come from Internet as it relates to video and advanced communications.

The company also said that AT&T recently tested the CRS-3 in a successful completion of a field trial of 100-Gigabit backbone network technology. The CRS-3 is currently in other field trials.

In a Webcast announcement, CEO John Chambers talked about how changing needs drive this demand. This is about meeting the needs of a future generation of users, today's kids who already see video and communications as part of our connected lives,

This is also about verticals such as health care or education or government and their needs to not only connect to each other for enhanced communications but with their customers, as well. On a business front, this is about the technology that will change everything from virtualization to collaboration.

John Chambers says this is a step in Cisco moving away from being just the plumber of the Internet to being a business partner, and adviser on how to bring new life to new technologies. Chambers has long said that the network is at the core of the Internet.

What was funny was that Chambers acknowledged this announcement wont turn many heads among consumer-level Internet users. It's boring backbone stuff for consumers - but it sets the stage for the Internet experience for the future.

As for Cisco's attempt at drawing attention to this news, the company seemed to take a page from Apple's playbook - and I don't know that it was that effective. Cisco issued a press release yesterday, inviting the tech press to an online event for an announcement that would "change the Internet forever."

This was a bit stiff, though - executives sitting around a table with another exec on the big screen, via Cisco's telepresence technology. In some ways, this is the press conference of the future - a "casual" setting where executives sit around and talk about how evolutionary its new offering is while we all tune in.

Just by the announcement itself, this hype was a bit more than what was delivered. Sure, the news is important to the changing role of the Internet - but it's no iPad announcement. And once we picked up the meat of the news, there really wasn't much more there - it wasn't like Chambers plopped down in a bug comfy leather chair to demo the technology the way Steve Jobs might do.

19 comments
t1tony
t1tony

do you all relize if it where not fir cisco we would be chating like this

AlexMotto
AlexMotto

Well... Am i seeing to much longer,or the pre-announce of "the MATRIX REVOLUTION " ? ?... EVERY one wants to rule the WORLD,the song says .... BUT,who will be "The (ultimate) ARCHITECT " ? ??.... REMEMBER, all of you-tempered MINDS... every Human Being is Specially and intrinsicly codified ! !.. Ah Ah Ah ! ! ....CISCO,ARISTA,IBM and the others JURquies goaling "The sweet dream".... ! !PIRATES,GO to WORK ! !.....How much Upgraded speed YOU really NEED ??....And DONT forget the STENoGRAPHIC Code EMMBEDDED ! ! .....IM thinking,sometimes WE need to close our eyes,ear(ing)less,or begin TO FILTER consciously the most important of our REFERENCES,adequate them to survive in a World of "Drastic changes".THINK THINK THINK..after all YOU are a MONKEY,classified in a class A,B,C...or a PERSON"with RIGHTS",or a DIVINE(SUB)PRODUCT ? ? ?.. Reflexion... (By AlexMotto)

AlexMotto
AlexMotto

Well... Am i seeing to much longer,or the pre-announce of "the MATRIX REVOLUTION " ? ?... EVERY one wants to rule the WORLD,the song says .... BUT,who will be "The (ultimate) ARCHITECT " ? ??.... REMEMBER, all of you-tempered MINDS... every Human Being is Specially and intrinsicly codified ! !.. Ah Ah Ah ! ! ....CISCO,ARISTA,IBM and the others JURquies goaling "The sweet dream".... ! !PIRATES,GO to WORK ! !.....How much Upgraded speed YOU really NEED ??....And DONT forget the STENoGRAPHIC Code EMMBEDDED ! ! .....IM thinking,sometimes WE need to close our eyes,ear(ing)less,or begin TO FILTER consciously the most important of our REFERENCES,adequate them to survive in a World of "Drastic changes".THINK THINK THINK..after all YOU are a MONKEY,classified in a class A,B,C... "with RIGHTS",or ? ? ?.. Reflexion... (By AlexMotto)

gr.hayduk
gr.hayduk

Basically, w/o counting any overhead, 1Gbit runs on 1GHz frequency on the wire. So this 322Tbit/s = 322 THz?!? I doubt. It's rather trunk throughput of the router, not a speed of single router port. Agree?

gfjim
gfjim

I presume the 322 Tb refer to aggregate forwarding plane capacity

thomasab
thomasab

So, how' this going to help the dial-up connection to the internet I have at home? Cable Co. has no interest in running cable to my address, and Great-Great-Grandma Bell only understands copper wire.

CG IT
CG IT

The providers of Internet services are limited to the equipment they have, this router will allow video without the herky jerky and latency seen in video conferencing. Think video phones. oh and the cost I hear is around $100k each

adornoe
adornoe

in the not too distant future. I know of an application (actually, a series of related applications), that will need that kind of download/upload speed. It's not fully developed yet, but it's coming.

vkrmchar
vkrmchar

While Cisco may need to do more to market this really amazing technology, they have been their typical understated self. But the real issue is at what cost?... notwithstading the "partnership" pitch. IMHO this will take off only in three to five years when the economic outlook gets really bright. Vikmax

Bebedo
Bebedo

If the economic outlook remains bleak, people will stay home, they'll want in-home entertainment options and those will likely be delivered by broadband connections. Businesses will continue to look to alternatives to costly travel options and institute more video conferencing and such. I'd say Cisco is positioning itself very well to take advantage of current demand and future growth trends!

qpsice
qpsice

That is absolutely amazing. 322 terrabytes a second. I can't get my head around that.

sean10
sean10

Why was the ipad even mentioned here? Anyone who says they can give 40 terabytes a second and prove it shouldn't have to compete with an oversized ipod for your affections.

DiscipleN2k
DiscipleN2k

Exactly what I was thinking. "...up to 322 Terabits per second, which enables the entire printed collection of the Library of Congress to be downloaded in just over one second; every man, woman and child in China to make a video call, simultaneously; and every motion picture ever created to be streamed in less than four minutes." Yet, "...it?s no iPad announcement." I'm speechless.

adornoe
adornoe

than that of another gadget from which to do internet and a few simple apps. The Cisco news is in many ways a whole lot bigger and more important news than any announcement of a new reader or a new pad or a new mobile device.

gfjim
gfjim

so roughly 40 TBytes... still pretty impressive

silverarrow27
silverarrow27

Now if speeds were that fast, I would fill up my 1 tb external hd in like 10 minutes! Awesome feat for Cisco!

Simoneady
Simoneady

Have to admit those numbers are seriously impressive.