Microsoft

Manufacturers disappointed with ‘Vista impact’

Top manufacturers and PC makers are reportedly disappointed with the impact which Windows Vista has had on their sales.  Microsoft has boasted that the adoption rate of Vista is significantly higher than that of Windows XP back in 2002—however, this is largely due to the doubling of new PC sales.

While this should be good news for companies like HP, Dell and Lenovo they are expecting to find their major growth this year in emerging markets selling low-end PC’s; China is now the world's second largest market by units.

Sales resulting from demand for Vista however are not as high as had been expected by some.  A major memory producer, Samsung Electronics, said that the demand for memory chips due to the launch of Windows Vista had not materialised as expected.  Charles Guo of JP Morgan said that major vendors were sceptical about the increased demand due to Vista so were prepared for potential disappointment.  A major reason for the low impact Vista has created in terms of fresh hardware demand is the reluctance of the corporate market to upgrade.  Surveys carried out with IT managers show that migration to Windows Vista in a corporate environment are not expected any time soon.

 

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