That comment was made by the great management guru, Peter F. Drucker. I shared it with a client a few weeks ago as we discussed his team's performance and the differences between being efficient and being effective. The last is all about making a genuine difference to outcomes — something particularly important in these times when layoffs abound.
Keeping team members motivated and performing at the top of their game is especially difficult right now. If you're feeling overwhelmed, or it seems as though the job just keeps getting harder, think how some of your team members are probably feeling. If they're worried about their own job, paying bills, or the fate of a loved one, it's unlikely they are doing their best work. That reduced effectiveness could, ironically, create a worse situation for them if it results in fewer jobs or reduced pay.
It's to the benefit of all concerned that you help them keep working at full steam. Here are a few best practices we've seen used successfully by strong leaders across a wide swath of industries and organizations. If you or your team could use some new approaches, I suggest you add some of these to your own management toolbox:
Note: These tips are based on an entry in our IT Leadership blog.
1: Lead by example
You send messages to your team members with every action and statement. If you're seen to be giving extra, it will inspire and energize others to do the same. The same holds true for the opposite: Showing fear or frustration will only fuel similar results within the team.
2:Focus on communicating objectives rather than defining roles
With fewer human resources, now's the time to reassess your key deliverables. Which of them make an immediate impact and what can be punted for now? Engage as many of the team as possible on the most important goals; even if that move takes them outside their old job definitions.
3: Maintain a sense of urgency
Keep goals, both individual and team, front and center to ensure focus. Broadcast and talk about results and achievements. Especially if you've had to reduce headcount, you want each individual performing at optimal levels. Note I say "optimal" and not "maximum." The former is good management practice; the latter results in burnout and negativity.
4: Celebrate individual contributions
Sports teams are clear about the fact that certain players make a bigger difference, so they recognize those people appropriately. For high performers, hearing only about the "team's performance" can actually demotivate them and cause them to slow down to the "norm."
5: Provide guidelines to reduce uncertainty
Trusting your team to do the right thing is well and good; but in uncertain times, even your best team members can make improper decisions. Help them with frequent reviews of goals, new or successful past approaches, and preferred outcomes during regular team meetings.
Being a leader is more than being a manager. It requires empathy, attitude, and skill. The effort is worth it. What approaches have you taken to keep your team functioning smoothly in the face of adversity?
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John M. McKee is the founder and CEO of BusinessSuccessCoach.net, an international consulting and coaching practice with subscribers in 43 countries. One of the founding senior executives of DIRECTV, his hands-on experience includes leading billion dollar organizations and launching start-ups in both the U.S. and Canada. The author of two published books, he is frequently seen providing advice on TV, in magazines, and newspapers.