Geeks love jokes that require some level of smarts to appreciate, which is probably why April Fool's Day pranks are so big with the techie set. For example, the Internet Engineering Task Force releases a faux-RFC on the first of every April, once even asking for feedback on a protocol for omniscience, and BMW annually touts a humorously fictional technical innovation for its luxury cars, like insect deflector shields. And then there's Google.
Our benevolent search engine overlords have made a habit of producing headline-grabbing product announcements every April 1st. It all started in 2000, when Google revealed the MentalPlex, a new search engine technology that finally solved the long-running inconvenience of having to actually type a search query by instead simply reading the user's mind.
The April Fool's shenanigans resumed in 2002 when Google mocked the budding ranks of search engine optimizers screeching that they didn't know how PageRank worked (and thus couldn't game the system). The answer? PigeonRank, a search hierarchy run by humanely treated trained pigeons. (Scam that system, black hatters.)
Then, in 2004, Google mocked its own reputation as an almost science-fictionally geek-friendly workplace when it started "hiring" for positions at its new branch office — on the surface of the moon! The Google Copernicus Center grabbed serious online buzz, and Google has maintained the tradition of annual April Fool's announcements every year since:
- Google Gulp (2005) - An energy drink that supposedly boosted drinkers' intelligence, allowing them to use Google more efficiently.
- Google Romance (2006) - An online dating service powered by Google's search algorithm, offering "contextual dates."
- Google TiSP (2007) - A Toilet Internet Service Provider that mocked Internet-via-power-line services by promising broadband 'net access via your sewer line.
- AdSense for Conversations (2008) - One of about a dozen hoaxes in '08, this product offered to serve contextual ads — via a large LCD whiteboard hat — based on what you say out loud to other human beings.
While these April Fool's traditions garner Google loads of positive publicity and enhance the brand as a fun place to work, they have upon occasion backfired. In one rather notorious instance, Google announced a real product on April 1st, one so apparently too-good-to-be-true that observers initially assumed it was an April Fool's prank.
WHAT REAL — AND HIGHLY SUCCESSFUL — GOOGLE PRODUCT WAS ASSUMED TO BE AN APRIL FOOL'S HOAX WHEN FIRST RELEASED?
Jay Garmon has a vast and terrifying knowledge of all things obscure, obtuse, and irrelevant. One day, he hopes to write science fiction, but for now he'll settle for something stranger — amusing and abusing IT pros. Read his full profile. You can also follow him on his personal blog.