By observing the placement of these tracks, NASA scientists can confirm that the rover's odometers are working properly and use the visual evidence to judge distances in photo data that Curiosity sends home. But so long as you're punching holes in a rover's wheels to create an identifiable pattern, you may as well have some fun with it.
The aforementioned holes are placed in between the horizontal treads of the rover wheels, so the only variation engineers had was width of the holes between the treads--the height was fixed. Thus, the pattern is of long and short holes or, for you cryptography geeks, long and short data signals. There's a venerable if not always well-recognized encoding standard for long and short signals--Morse Code. Each wheel on Curiosity devotes three treads to the odometric encoding, which gave Curiosity's designers three letters to play with.
Every time Curiosity's wheels complete a revolution, they print the Morse Code for JPL on the Martian surface in honor of Caltech's Jet Propulsion Laboratory, which oversees the Mars Science Laboratory project.
That's not just some clever cryptographic Curiosity-encoding; it's an ingenious interplanetary instance of inside joke-worthy Geek Trivia.
Curiosity galleries on TechRepublic
Jay Garmon has a vast and terrifying knowledge of all things obscure, obtuse, and irrelevant. One day, he hopes to write science fiction, but for now he'll settle for something stranger -- amusing and abusing IT pros. Read his full profile. You can also follow him on his personal blog.