Software Development

Pic: The best ad Microsoft has ever done


Why you must debug

Above is the best ad I've ever seen come out of Microsoft. It actually makes a snarkily cool argument for Visual Studio 2005 (or at least debugging in general). It gets even better if you've seen the appropriate Battlestar Galactica episodes.

About

Jay Garmon has a vast and terrifying knowledge of all things obscure, obtuse, and irrelevant. One day, he hopes to write science fiction, but for now he'll settle for something stranger -- amusing and abusing IT pros. Read his full profile. You can a...

17 comments
BALTHOR
BALTHOR

I wonder if Bill knows about this.

camerona
camerona

Not a chance, it'd be gone by now if he did

WillieMcTell
WillieMcTell

I really liked the one for either NT or 2000 that featured a picture of a dated AS/400 with a 5250 terminal in the background. It implied that you could get a M$ operating system for the 400/iseries/i5/systemi or whatever they're calling it this month.

shraven
shraven

Are you F-ing kidding me? You link to an illegal video on youtube (nevermind that it's been removed for violation)? Depending on who you listen to, that's a gross violation of copyright and you owe the MPAA $2,000,000. Seriously dude, what's wrong with you?

apotheon
apotheon

Are you a shill for the MPAA?

Big Ole Jack
Big Ole Jack

He also thinks that sharing ripped MP3s' and DVDs' on P2P networks is OK.

support
support

Cool ads score.... Apple : 345 (approx.) Microsoft : 1 Redmond's on a roll now.... Makes you wonder though...if they really knew their core user base, wouldn't they have more ads that targeted us? And, if they really knew their core user base, why did they opt to kill VB6 instead of wrap it into .Net like they did with C#? (I guess 3,000,000 - 6,000,000 users don't really show up on the Microsoft radar.)

apotheon
apotheon

"[i]if they really knew their core user base, wouldn't they have more ads that targeted us? [/i]" "We" may be the core "user" base of these MS development tools, but we're not the core [b]customer[/b] base. Those are nontechnical CxO and middle-management types -- the "pointy-haired bosses" of the world. As long as Microsoft can keep selling to [b]them[/b], the majority of [b]our[/b] jobs at their companies will continue to involve forced use of MS software. I think ads like this one have started to appear mostly because Microsoft is realizing that, with the growth of open source software's mindshare and the increasing ease of creating independent startups even if you're "just" a programmer, Microsoft may start hemorrhaging market share, with tools programmers actually [b]like[/b] sucking that market share directly out of Microsoft's carotid artery. It has to do something to stanch the flow. "[i]And, if they really knew their core user base, why did they opt to kill VB6 instead of wrap it into .Net like they did with C#?[/i]" I think that was a short-term marketing mistake of Microsoft's. It decided to abandon VB in favor of "cooler" languages like IronPython, IronRuby, and F#, as part of its attempt to grab the better programmers that would otherwise go to open source software (where Python, Ruby, and OCaml originated). What it should have done is come up with a migration plan to move VB users to a better language or two, and to replace VB in its niche within the .NET ecosystem with one of those other languages (I think slotting IronRuby in there, with a clean and easy migration path, would have been an [b]excellent[/b] idea). Instead, it did a clumsy sort of partial amputation of VB. Of course, Microsoft knows that those VB programmers are among the most locked-in Microsoft users, so they will most feel like they have nowhere else to go. Microsoft is probably just banking on them sticking with VB to the bitter end, all the while casting about for a way to keep themselves relevant when VB programming is just not viable any longer. It's sort of an "abuse the people least likely to leave" mentality, because they can take more abuse before turning on you.

akaim
akaim

A few years back Microsoft had a page on their website touting the power of some new server software (IIS? ... I don't recall). However, the photo on the page showed someone in a data center sitting at an obvious IBM green-screen console surrounding by AS/400's (now known as iSeries, i5, or whatever IBM decides this year). Needless to say, this ad disappeared rather quickly.

apotheon
apotheon

Obviously, the intended meaning of this ad is something like: "Visual studio is very helpful for debugging." There's another possible interpretation of that ad, however: "When working with MS Windows related code, you need to debug more."

suncadd
suncadd

Funny Microsoft associates with this since it didn't work. The firewall was ineffective - a virus got through undetected, as is shown in later episodes.

iHaveNoGlue.ahemClue
iHaveNoGlue.ahemClue

those bugs could turn into a conscious mind anytime...

Dr Dij
Dr Dij

not sure I'd want to be on a Windoze system :)

Locrian_Lyric
Locrian_Lyric

1)They're always after more resources 2)They appear to be user friendly at first, then hit you when you least expect it. 3)They've been known to take out entire organizations 4)They're driven to elimate other 'operating systems' 5)There has to be SOME reason they can't hit the broad side of a barn. 6)They cause no end of grief to anyone who interfaces with them