I have been using Google Plus (Google+) almost since the first day it was made available and in general I like it okay. The ability to segregate your associations into circles gives me the degree of control that I always felt was lacking in Facebook.
Well, now Google as announced a new feature called Google+ Pages that gives businesses the ability to create Google+ Profiles, which you and I can add to our circles. You can read the details in the official Google Blog.
You will no doubt notice that the number of companies and organizations with Google+ Pages is very limited right now, but we are promised that everyone will be able to join in the fun eventually.
The Initial list of Google+ Pages
- All American Rejects
- Anderson Cooper 360
- Angry Birds
- Barcelona Football Club
- Dallas Cowboys
- Fox News
- Good Morning America
- The Muppets*
- Phoenix Suns
- Save the Children
- X Games
- Zen Bikes
Is this what we want?
I understand why Google has added this feature. I know lots of non-personal entities have Facebook pages and Twitter feeds, but how many of us actually participate and interactive with those entities. Is adding Google+ Pages a good strategy for businesses? Aren't most businesses fairly inept at effectively using these tools?
Personally, I don't Facebook "Like" or follow the Tweets of any business or organization. For me it is all about the personal social media relationship. The interaction I receive from organizations is, politely put, useless junk. It is not real, it is not authentic, and most critically it is not worth my time. I think Google+ Pages may be just another social media ploy that I will ignore. What about you?
Mark Kaelin is a CBS Interactive Senior Editor for TechRepublic. He is the host for the Microsoft Windows and Office blog, the Google in the Enterprise blog, the Five Apps blog and the Big Data Analytics blog.