Google Apps optimize

Add the Muppets to your circles with Google+ Pages

Google has added a new feature called Google+ Pages that gives businesses the ability to set up a Google Plus presence you can add to your circles.

I have been using Google Plus (Google+) almost since the first day it was made available and in general I like it okay. The ability to segregate your associations into circles gives me the degree of control that I always felt was lacking in Facebook.

Well, now Google as announced a new feature called Google+ Pages that gives businesses the ability to create Google+ Profiles, which you and I can add to our circles. You can read the details in the official Google Blog.

You will no doubt notice that the number of companies and organizations with Google+ Pages is very limited right now, but we are promised that everyone will be able to join in the fun eventually.

The Initial list of Google+ Pages

  • All American Rejects
  • Anderson Cooper 360
  • Angry Birds
  • Barcelona Football Club
  • Burberry
  • Dallas Cowboys
  • Fox News
  • Good Morning America
  • H&M
  • Macy's
  • Modelland
  • The Muppets*
  • Pepsi
  • Phoenix Suns
  • Save the Children
  • Toyota
  • Train
  • WWE
  • X Games
  • Zen Bikes

Is this what we want?

I understand why Google has added this feature. I know lots of non-personal entities have Facebook pages and Twitter feeds, but how many of us actually participate and interactive with those entities. Is adding Google+ Pages a good strategy for businesses? Aren't most businesses fairly inept at effectively using these tools?

Personally, I don't Facebook "Like" or follow the Tweets of any business or organization. For me it is all about the personal social media relationship. The interaction I receive from organizations is, politely put, useless junk. It is not real, it is not authentic, and most critically it is not worth my time. I think Google+ Pages may be just another social media ploy that I will ignore. What about you?

About

Mark Kaelin is a CBS Interactive Senior Editor for TechRepublic. He is the host for the Microsoft Windows and Office blog, the Google in the Enterprise blog, the Five Apps blog and the Big Data Analytics blog.

12 comments
Polymars
Polymars

Contrary to several opinions I have read on this subject both here and elsewhere, I think that business pages and links are often the first places to go for the latest developments and ideas in an industry. Agreed there are are a number of companies that are inept at using these sites but there again, there are many people on social sites that are clearly on day release from some institution; should we condemn them for that?

Mark W. Kaelin
Mark W. Kaelin

Do you have an example of a company or organization doing a good job with social media?

sperry532
sperry532

The value of the service depends on what your business does. I can see value for Retail or Entertainment industries. However, Service industries are far less likely to use such a "social" approach. We provide services for business and governments. We receive far more value out of sites like LinkedIn. Google+ and Facebook are aimed more at your young-ish consumers than your business decision-makers.

joy64
joy64

Google+ is a turning into a joke! I have completely abandoned Google+ and am sticking with Facebook. Like you I don't 'like' any of the businesses or play the games. I use it strictly as a social network.

maninmanila
maninmanila

I joined Google plus for its ability at communicating collectively or individually. I have no need of Google plus Muppets

Han CNX
Han CNX like.author.displayName 1 Like

> " The ability to segregate your associations into circles gives me the degree of control that I always felt was lacking in Facebook. " Sir... That was never lacking in Facebook. Facebook has had 'Lists' for a really long time, and were recently made more prominent. But they always worked just fine. These provide excellent tools to select the appropriate audience for a post. And, like in G+ circles, people can be on more than one list at the same time. I define some people as per one of the languages I speak, so they only get posts in that language. Or when you go out at night and meet some girls of negotiable repute, then you add those to a different list that your business contacts are on, or your wife's friends. It's all so easy. And go really advanced by posting the very same picture TWICE, in parallel, distributed to groups you want to keep separate, to ensure that your business contact doesn't post a stupid remark that your nightlife party fling might find objectionable. Or the other way around. Don't get me wrong, G+ is just fine, but to say that it offers features that FB doesn't is simply not accurate, and we would not want to be inaccurate in an online magazine, right?

Mark W. Kaelin
Mark W. Kaelin like.author.displayName 1 Like

I admit, I never explored the Lists feature very much because it more complicated than I wanted to deal with - but I find everything about Facebook confusing and cluttered. Google+ is much easier for me to work with. So are the Muppets on one of your Facebook lists?

AnsuGisalas
AnsuGisalas

I may be a prude, since I've never heard that exact combination before :p

NickNielsen
NickNielsen like.author.displayName 1 Like

Just as I don't "Like" any business pages on Facebook, I won't be adding any business pages to my Google+ circles.

Mark W. Kaelin
Mark W. Kaelin like.author.displayName 1 Like

I really have no interest in adding any organization or business to my Google+ circles, or Facebook or Twitter for that matter. Am I in the minority in feeling this way? I mean, will I really get something useful out of adding The Muppets to one of my circles?

JamesRL
JamesRL

I've added TechRepublic to my Facebook subscriptions, and I see new article precises before I look on to TR. I don't follow many businesses. My lists include my high school, Family, close friends. I've joined some groups related to my hometown and hobbies like photography.