Networking

Cisco will not be killing Linksys after all


It appears that Cisco will not be killing off Linksys after all. Or so says Karen Sohl, a spokeswoman for Linksys, a division of Cisco Systems Inc.

If you recall, the entire affair started when a video featuring Cisco's chief executive John Chambers speaking at a European press conference was posted on YouTube. In it, he mentioned that Cisco, which acquired Linksys in 2003, kept the Linksys name because it was better known among consumers in the United States, though not necessarily in the entire world.

But Sohl said the media reports took Chambers’ speech out of context. According to the Orange Country Register, the company’s official statement is:

“Linksys consumer and (small-medium business) products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco branded connected home products over the near term. We will continue to examine our branding strategy going forward (as we have to date) and make changes if and when these changes add value to our customers’ decision making processes and our channel partners.”

Sohl says that the bloggers of the original report had not contacted Linksys or Cisco. If they had, "we'd love to have a conversation with them." Whoops, somehow I'm not so sure they would now.

So, the Linksys division will continue to live as the Linksys division.

Phew. That's good news, I suppose, if the feedback to our report in Cisco to kill Linksys was anything to go by.

Since we're on this topic, why not share with us why your favorite brand is well, your favorite?

About

Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.

5 comments
jeniag
jeniag

If Cisco would get their marketing strategies flowing in the right direction. I believe their home based products would see a significant gain. I definately agree with mlcain48. I have now had my Linksys Wireless router for some time now. It is reliable and I have had Zero Issues!!

mlcain48
mlcain48

I had a netgear wireless router and it didn't last very long. My Linksys cable modem has lasted 6 years and my new router is Linksys and works great!

dchow
dchow

This reminds me of the all too well known datsun-nissan bit and then nissan:infiniti We all know how that turned out. Some things to consider for our home customers vs. our business customers. If they keep it like this, people will continue to be increasingly involved with the linksys name brand and be less swayed when an IT person goes; oh boy.. cisco, there goes your wallet. Something else to think of if Cisco finally merges all products into a single manufacture line: does this mean SMB or even SOHO appliances will have easier documentation and accessibility? Could this mean even cheaper prices? Oh and after 156 votes... SMC has 0% go figure HAHAHAHA!

Freebird54
Freebird54

pretty simple really - 1. easiest to get at the time 2. easy to administer 3. performed as described (and advertised) 4. Support worked when I had a problem with a 2nd unit (wireless) 5. Support was apparently on this side of the pond (North America) I have no real doubts about D-Link, and I have heard that NetGear is fine too - but I would buy Linksys again without hesitation.