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Does Google's acquisition of DoubleClick inflict a one-two punch on privacy?


Google-DoubleClick dealWhat do you get when you combine the number one search engine with the number one digital ad-serving company? An article from CNET Networks' News.com explains that some consumer privacy advocates are a little worried about the powerful combination -- specifically, Google's proposed acquisition of DoubleClick. Read the article in its entirety: "Privacy concerns dog Google-DoubleClick deal."

Here are the nitty-gritty details:

What's new:
Consumer privacy advocates are worried about how Google will combine its data with DoubleClick data to map what someone searches for, as well as other online activities.

Bottom line:
Despite assurances from Google, privacy advocates worry that Google's vision for protecting users' personal information on the Web hasn't yet caught up with the breakneck pace of the company's expansion.

Check out what a few other news sources have to say about the Googe-DoubleClick union:

Are you worried about Google's acquisition of DoubleClick and how that union will affect your online privacy? Join this discussion, and let us know.

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About

Sonja Thompson has worked for TechRepublic since October of 1999. She is currently a Senior Editor and the host of the Smartphones and Tablets blogs.

9 comments
intrepi
intrepi

Google became a desktop item long after MSDOS and Internet Explorer. The truth is, if it becomes a problem, I'm free to move on to another search engine as there are a lot out there to choose from. It's like Vista, if you can't accept the terms or conditions of the license, then don't buy into it, dump it, move on and find another OS, search engine or desktop that works for you in a way that you can accept.

DanLM
DanLM

I think people look for conspiracies under every rock. Or, they are looking for the evil empire under any business that actually makes a profit. I would like to see what these conspiracy theorists would do if they ever had an invention that propelled them into the spot lite because of their business model putting them in the same position they place Google, Microsoft, and other companies that have created a huge money generating business. Would they eat their own words if they required some information to make their model work better. Or would they grind their idea into the ground because it goes against their every principle. Me, I think they would eat their own words. We will never know until it happens though. Because they will tell you they would never put forward any idea that requires any information from it's customers. What a crock, pure and simple crock. Dan

Sonja Thompson
Sonja Thompson

Google's acquisition of DoubleClick will result in a whole lot of data in the hands of one company. The combination of the two data systems will be able to map not only what you search for, but also the sites you visit, the videos you watch, and the ads you click. Are you worried about Google's acquisition of DoubleClick and how that union will affect your online privacy?

davemilk
davemilk

with this possibly happening I will be changeing my home page to another major search engine, our security is not something we as an organization can ignore PERIOD!

rpitera
rpitera

Dear Google, Thanks so much for acquiring DoubleClick. In one deft move, you've instantly taken all the heat off of me! Your Pal, Bill Gates

tr
tr

That's why I switched to http://clusty.com last October (2006). I still use some stuff on Google, but sparingly and carefully. Sorry folks, but you can't trust any of my cookies, ever again! Oh, BTW, the only content I block on our firewall is Double-click.net. I've done that since 2002 when the little 1-pixel tracking cookies were implemented. ;^)'

john.decoville
john.decoville

I hope that Google's acquisition of DoubleClick triggers more investigation and perhaps legislation into the SpyBot underworld. These malicious forms of software have spawned a whole new class of Trojan-Horses and Phishers. Massive protest is needed to get onto the corporate radar at Google that we don't like SpyBots. We, at my employer, are well versed in SpyBot avoidance and the dangers of surfing. Yet, we receive up to 30-50 spams a day. The increasing rate of these bogus ads, offers for a Nigerian Inheritance, purchase of drugs for E.D. are increaing monthly and could threaten our ability to do our business. --John deCoville

GreyTech
GreyTech

I get 150-250 a day most of which can be automatically filtered into the BB: (byte bucket), but still leaving 60-80. I have found a way of avoiding DoubleClick and google-analytics by putting their url into hosts but directed to localhost, I include many more advertisers and others I don't want to see. Look at http://www.mvps.org/winhelp2002/hosts.htm for more details. I also use firefox with noscript extension on all client PCs and my home systems. I wish I had done this a year ago while the problem was still easily managed.