Banking

eBay acquires Afterbuy.com

eBay has acquired the auction management software company ViA-Online GmbH, which operates in Germany. The acquisition also brings to eBay the online sales tool Afterbuy.com, which is owned by ViA-Online.

eBay has acquired the auction management software company ViA-Online GmbH that operates in Germany. The acquisition also brings to eBay the online sales tool Afterbuy.com, which is owned by ViA-Online.

A quote from the news at DigitalMedia

Afterbuy is an all-in-one online sales tool for goods and inventory management, item listing, cross-selling and transaction and pre-sale management. Afterbuy can be connected to external services and business processes such as accounting software or shipping solutions of logistic services.

The acquisition adds to eBay's strength in the German market. Acquisitions have not brought the best for eBay, which recently shaved off $1.43 billion from the value for Skype after the latter failed to meet expectations.

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2 comments
blog2hersh
blog2hersh

EBay bought German auction house Alando, which later became Ebay Germany back in 1999 for $40 odd million, and bought German classified site Opus Forum in 2005. So Ebay has always been serious with German market. But I still can't come to terms with this acquisition policy of dot com giants.And we still talk about level-playing field provided by internet. Ebay keeps buying anybody even remotely considered as their competition.So Smaller player dn't grow up to challenge EBay. I also hear stories of people building their business deliberately in competition with EBay so that they can be bought.Silly games!

pr.arun
pr.arun

It seems more like the model that is in vogue in the internet age where start-ups often hope to merge with the GYM ( Google, Yahoo!, Microsoft ) rather than blaze a trail. I think it has to do with the capability of companies in the dot com business to support inorganic growth.