Networking

Ferrari phone costs more than some new cars

I ran across a Reuters' story a couple weeks ago that reminds me of a high-tech episode of <em>Lifestyles of the Rich and Famous</em>. Check out the article: "<a href="http://www.reuters.com/article/technologyNews/idUSL2745226320070927" title="Nokia to sell Ferrari phone" target="_blank">Nokia to sell $25,000 Ferrari phone</a>."

I ran across a Reuters story a couple weeks ago that reminds me of a high-tech episode of Lifestyles of the Rich and Famous. Check out the article: "Nokia to sell $25,000 Ferrari phone."

Here's a free snippet:

The luxury unit of Nokia has started selling a phone designed jointly with Ferrari for about 18,000 euros ($25,400) at its stores in London, Paris, Hong Kong and Singapore. The Vertu unit produced the Ascent Ferrari 60 phone to celebrate Ferrari's 60th anniversary.

Sounds fancy, doesn't it? What makes them even more special is that they are only creating 60 of these babies. Personally, I'm not that moved by the "limited supply" persuasive technique. Nor would I ever dream of spending $25,000 on a cell phone. Would you?

About Sonja Thompson

Sonja Thompson started at TechRepublic in October 1999. She is a former Senior Editor at TechRepublic.

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