Social Enterprise

Google's Asian focus

Google never tires of being in the news. But recently, there's been a lot of activity on the Asian front. While the company is chalking out stakes in Chinese territory, it's also increasingly focusing on search in local languages.

The quote from the Telegraph:

Kai-Fu Lee, president of Google China, said earlier this month that the company intends to buy one or two China-focused Internet companies and invest in five over the next 12 months.

Google acquired stake in a Chinese social networking site, Tianya, and the site will be hosting new services "powered by Google."

A quote from the article at Register:

The first, Tianya Laiba, is an "an online community where people can connect with friends and share content," while the other, Tianya Wenda, "allows people to ask questions and receive answers from others." We give Google immense credit on both these services - if only because they avoided using the term "social networking."

And Google is also all powered up in its focus on local language search, as evident in its release of an Indic Transliteration tool.

As quoted in PC World:

Google Indic Transliteration allows the user to type in Hindi, a key language in India, using phonetically equivalent English text entered through an English keyboard. The content created can be used in e-mail, word processors, and other applications from both Google and its competitors.

Indeed, it's all about making "knowledge universally accessible," and definitely Google has its plans set for cashing in on the economic boom in Asian nations. Will Google's techniques (acquisitions and investments) emerge victorious over local competitors, such as China's Baidu.com, in expanding Asian markets?

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