HP is abandoning its digital camera manufacturing business. Instead, it plans to work with a manufacturing partner that will design, source, and distribute cameras under the HP brand. Why? HP wants to focus on its Print 2.0 strategy.
Announced in May 2007, the company's Print 2.0 strategy focuses on three areas. First, HP wants to create a next-generation digital printing platform. The next-generation platform would hopefully improve print speeds, and lower the cost of printing for high-volume commercial markets. Second, HP wants to focus on printing from the Web. Finally, the Print 2.0 strategy aims to extend the HP brand, especially where it applies to digital content creation and publishing, reaching out to customers that the company perhaps hasn't targeted previously with its printing efforts.
- HP wants out of digital camera manufacturing (ZDNet)
- HP stops makingn digital cameras (PC Pro)
- HP dumps digital camera manufacturing businses (TechSpot News)
HP will be taking a pre-tax charge of $30 million in its fourth quarter.
Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.