After Hours

HP to stop manufacturing digital cameras

HP is abandoning its digital camera manufacturing business. Instead, it plans to work with a manufacturing partner that will design, source, and distribute cameras under the HP brand.Why? HP wants to focus on its Print 2.0 strategy.

HP is abandoning its digital camera manufacturing business. Instead, it plans to work with a manufacturing partner that will design, source, and distribute cameras under the HP brand. Why? HP wants to focus on its Print 2.0 strategy.

Excerpt from infoSync World:

Announced in May 2007, the company's Print 2.0 strategy focuses on three areas. First, HP wants to create a next-generation digital printing platform. The next-generation platform would hopefully improve print speeds, and lower the cost of printing for high-volume commercial markets. Second, HP wants to focus on printing from the Web. Finally, the Print 2.0 strategy aims to extend the HP brand, especially where it applies to digital content creation and publishing, reaching out to customers that the company perhaps hasn't targeted previously with its printing efforts.

Additional reading:

HP will be taking a pre-tax charge of $30 million in its fourth quarter.

Do you own a camera manufactured by HP?

About

Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.

6 comments
armstrongb
armstrongb

Digital imaging, be it from a camera or print devices that print from the web, is a core competency. HP is furthering their brain drain it seems to me. Soon they will be nothing more than a services company with no compelling products, just like IBM. Will it work for HP as it has IBM? Time will tell but I doubt it. I am not sure what problem HP is trying to fix with their Print 2.0 strategy. I can print things great from the web and can store pictures freely on many fine sites, none of which are HP branded. Seems like a solution for a non-existent problem. Kinda like Web 2.0 nonsense.

CharlieSpencer
CharlieSpencer

Unfortunately, it didn't survive a September canoe trip. I found it to be a satisfactory point-and-shoot, although it required a full-time seat at the Energizer buffet. One great feature was an optical viewfinder instead of just the LCD. I find an LCD very difficult to use outside on a sunny day. I made certain my replacement camera (a Canon) had the same feature.

paulmah
paulmah

Do you own a camera manufactured by HP?

JCitizen
JCitizen

But some of the software they give you is unstable; actually had an easier time with Olympus. Could plug one of those in anywhere and they just worked. They took a beating better than HPs also.

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