Mashups combine information from several sources over the Web to present a mix of data tailored for the user. Intel's new Mashmaker toolbar takes mash making to a wider audience by allowing easy creation of mashups without requiring any coding.
A quote from the article at VNUnet.com:
Mashmaker relies on users to categorie the information on a Web page, such as street addresses, food groups, or phone numbers. Two matching categories can then be combined.
Because the software runs inside the user's browser, the service does not rely on the site publisher to categorize the data. Instead users will collectively create the required tags.
Mashups have been touted as tools that make the Web a customizable interface for all. They make the Web one single pool of data from where several streams can be channeled and customized. Rob Ennals, the project lead on Intel Mashmaker, commented that mashups have still not gone mainstream.
More and more companies from divergent spectra of technology are awakening to the increasing potential of the Web, while the dominant Web players are expanding their presence into other unchartered territories.
With Apply making phones, Google laying under sea cable, and Intel making mashups, these are indeed interesting times in technology.