Emerging Tech

More online shoppers are comparing prices before making a purchase

I'm a last-minute holiday gift shopper, but when I do shop, I like to be well informed. Coincidentally, I'm not the only person on the Internet who likes to compare products and prices before making a purchase. In fact, online comparison shopping sites are getting more than 50% more traffic now than they were this time last year.

I'm a last-minute holiday gift shopper, but when I do shop, I like to be well informed. Coincidentally, I'm not the only person on the Internet who likes to compare products and prices before making a purchase. In fact, online comparison shopping sites are getting more than 50% more traffic now than they were this time last year.

According to InformationWeek:

"As we enter the holiday shopping season, consumers are beginning to research potential gift purchases and compare prices earlier than last year, especially with retailers beginning to roll out seasonal promotions," Heather Dougherty, director of research at Hitwise, said in a statement.

Here are some of the stats:

  • Shopzilla saw the largest increase in traffic by 58%
  • NexTag experienced a 48% traffic increase
  • Yahoo Shopping received a 46% percent increase in traffic
  • Amazon, eBay, Target, Overstock.com, Wal-Mart, and JC Penney benefited most in terms of downstream traffic from the top comparison shopping Web sites
  • Laptops, Nintendo Wii, LCD TVs, digital cameras, iPods, and Xbox360 were the most popular product search terms to drive traffic to comparison shopping Web sites for the four weeks ending Nov. 3, 2007

Do you visit online comparison shopping sites when you're in the market for a new gadget and/or when you're buying a gift? If so, what sites do you frequent?

About

Sonja Thompson has worked for TechRepublic since October of 1999. She is currently a Senior Editor and the host of the Smartphones and Tablets blogs.

1 comments
Sonja Thompson
Sonja Thompson

Online comparison shopping sites are getting more than 50% more traffic now than they were this time last year. Do you visit online comparison shopping sites when you're in the market for a new gadget and/or when you're buying a gift? If so, what sites do you frequent?

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