Nvidia, the graphics chipset maker, is targeting a major share of graphics-based chipsets based on Intel PCs with its new line of GeForce integrated graphics chips.
A quote from the article at Reuters | PC World:
Nvidia is expected to say on Tuesday that its new GeForce chips for desktop PCs give the performance of an entry-level separate graphics processor unit, as compared to traditional integrated graphics chips such as those made by Intel.
The tech.co.uk article states that the Nvidia powers over 60 percent of dedicated graphics inside AMD PCs but powers less than a single percent of those inside Intel machines. The move seems aimed at taking Intel head on (TechSpot) in the lower-end graphics market (Intel's G35 series onboard graphics).
The new GeForce chips will support the Intel desktop processor range, including Core 2, Pentium, Celeron, and the yet to be launched Penryn.
As more and more graphics-intensive applications -- such as games, maps, and video -- go mainstream, powerful graphics for lower end systems seem an enticing market to target.
More news links:
Nvidia plans target low-cost PC market (Mercury News)