A report by the Interactive Advertisement Board (IAB) has stated that online advertising in the United States increased by over 26% in the first half of the year 2007 (as compared to the same period in 2006). The amount of revenue was $10 billion.
Here is a quote from a Press Release at IAB:
The torrid growth of interactive advertising revenue persists and these results are really no surprise but very welcome news," said Randall Rothenberg, president and CEO of the Interactive Advertising Bureau. "More and more marketers have embraced the reality that interactive is the fulcrum on which their brand strategies need to be based and we expect robust growth to continue."
Search-related advertising accounted for a lion's share of 41% (or $4.1 billion) (SearchViews). Among the search ads-based companies, Google benefited the most with the top 50 Web sites taking in more than 90% percent (CBC) of the reported revenues.
InternetNews reports that:
Those figures come despite a number of recent developments that threatened online ad spending. For one thing, the Conference Board reported last week that the Consumer Confidence Index declined in August, and that last month, fell to its lowest point in two years.
While online advertising revenues continue to gallop, so will the revenues of ad-based companies. A case in point is Google, which has garnered a major share of all online advertising in the US (TechCrunch).