After Hours

Radio stations advocate texting while driving

Here's a super stupid news flash for you. Some radio stations are holding contests that require listeners to send in text messages from their mobile phones. When do people usually listen to the radio? When they're in their vehicles. I don't know about you, but sending text messages while driving sounds like a recipe for disaster.

Here's a super stupid news flash for you. Some radio stations are holding contests that require listeners to send in text messages from their mobile phones. When do people usually listen to the radio? When they're in their vehicles. I don't know about you, but sending text messages while driving sounds like a recipe for disaster. See the Reuters' story: "Radio stations keying in to text-message promotions."

According to the article:

Radio stations nationwide slowly are incorporating mobile text-messaging systems that let listeners respond to promotional campaigns, request songs, and interact with advertisers from the keypad of their mobile phone. For radio station operators, it's not only an evolution in how they communicate with their listeners, but it's also generating revenue.

So, other drivers and passengers on the road are put at risk, but at least the radio stations are making money. Nice.

Do you participate in contests that require you to send text messages? What do you think of this texting trend?

About

Sonja Thompson started at TechRepublic in October 1999. She is a former Senior Editor at TechRepublic.

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