After Hours

Radio stations advocate texting while driving

Here's a super stupid news flash for you. Some radio stations are holding contests that require listeners to send in text messages from their mobile phones. When do people usually listen to the radio? When they're in their vehicles. I don't know about you, but sending text messages while driving sounds like a recipe for disaster.

Here's a super stupid news flash for you. Some radio stations are holding contests that require listeners to send in text messages from their mobile phones. When do people usually listen to the radio? When they're in their vehicles. I don't know about you, but sending text messages while driving sounds like a recipe for disaster. See the Reuters' story: "Radio stations keying in to text-message promotions."

According to the article:

Radio stations nationwide slowly are incorporating mobile text-messaging systems that let listeners respond to promotional campaigns, request songs, and interact with advertisers from the keypad of their mobile phone. For radio station operators, it's not only an evolution in how they communicate with their listeners, but it's also generating revenue.

So, other drivers and passengers on the road are put at risk, but at least the radio stations are making money. Nice.

Do you participate in contests that require you to send text messages? What do you think of this texting trend?

About

Sonja Thompson has worked for TechRepublic since October of 1999. She is currently a Senior Editor and the host of the Smartphones and Tablets blogs.

11 comments
JohnMcGrew
JohnMcGrew

This is hardly new. I've been hearing advocacy for stupid behavior over the radio since I was old enough to turn one on. How many people crash because they???re writing down a phone # or song title they???ve heard?

Inkling
Inkling

If a radio station started encouraging it's listeners to drive drunk, would it then be the station's fault if one of their listeners did it and killed someone? I guess, in our overly-litigious society they would be blamed...but they shouldn't be. If your friends told you to jump off a bridge, would you do it??

paulradio1
paulradio1

Has anyone heard a radio station say.. "Text us while you are driving"? Is radio now responsible for people's poor choices as well? If radio were to wait for every single listener to be in a "safe" position to conduct any kind of contest, when might that occur? Paul

links
links

the fact is that the large majority of radio listeners will be people driving in varssssss. Hence when radio stations ask their listeners to send in text messages then they can be reasonable expected to know that many of the responses would come from people driving cars. Hence they should either have warnings like don't text while driving or should stop asking for text messages altogether... Can't seem much to be excited about here...Had it been the other wau around I'ld have been surprised and shocked...This however seemd like a routine takeover in the gaming industry. AIT2 tape

CharlieSpencer
CharlieSpencer

Other than in the degree of technology user stupidity?

tomasb
tomasb

It differs to call-in shows in that there are kits that allow the safe use of mobile phones in cars while driving. If your phone is turned on while you are in the car, you owe it to yourself and those around you to get a kit installed. Not only can calls to come through and be answered without problems, but if you get a kit with an exterior antenna it will drastically reduce the transmitting power required for the phone to break out of the Farraday's cage that is the normal interior of a car. These kits so far only support voice comms however; the handsfree text messaging kit is yet to be invented...

CharlieSpencer
CharlieSpencer

I'm not a cell owner so I forgot about the hands-free kits. Thanks.

frylock
frylock

I don't think a hands-free kit adds much safety over just using a regular cell phone. The mental distraction of having a conversation with someone in another location is worse than just having one hand off the wheel. Besides, anyone dumb enough to phone/text while driving isn't going to be smart enough to put that free hand back on the wheel anyway.

DanLM
DanLM

Actually use these hands free kits? When I look around during my normal drive. I see more people with a phone stuck to their ear then not. Dan

Jaqui
Jaqui

They want call ins, but not text messages. and with the recent fatality of someone driving while texting, the DJs have been verbally slamming the entire drive and text concept. They are actively promoting pulling over before even making a voice call.

Sonja Thompson
Sonja Thompson

Radio stations are cashing in on contests that require listeners to send in text messages. Since a lot of people listen to their radios while driving, this means that other drivers and passengers on the road are potentially put at risk. Do you participate in contests that require you to send text messages? What do you think of this texting trend?

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