Social Enterprise

Social networks overtake Webmail in Internet traffic

For the first time in the United Kingdom, Internet traffic attracted by social networking sites has overcome the traffic of Webmail services.

For the first time in the United Kingdom, Internet traffic attracted by social networking sites has overcome the traffic of Webmail services.

An excerpt from PC Pro:

The top 25 social networking sites, including Facebook, Bebo and MySpace, now account for more than 5% of U.K. Internet traffic, according to figures released by Hitwise.

"This confirms that social networks are starting to eat into the Web-based email providers' dominance of the Internet messaging market," says a Hitwise statement.

Also, social networking sites allow more clicks out to other sites as compared to Webmail services, a real interesting point for advertisers.

While the social networking trend is on the rise, it seems like enterprises are having a tough time (VNUnet) blocking access to social sites.

More information:

Social networks overtake webmail - Hitwise (E-consultancy)

Do you think it will pay off for enterprises to go against the trend here?

2 comments
TheGooch1
TheGooch1

A social networking system is in a different niche than email, so I do not see the significance of this comparison. Social networking is a new name for surfing the World Wide Web. Nothing to see here, move along.

pr.arun
pr.arun

Do you think it will pay off for enterprises to go against the trend here?