In the third quarter of 2007, ISPs in the United Kingdom added only 470,000 new broadband subscribers. The figure is 40,000 short of the results for the second quarter.
Results expected from Virgin Media on 7 November and BT on 8 November are likely to reveal the lowest broadband gains since early 2003 when the whole industry was much smaller, Point Topic noted.
"The reason for the sudden drop is largely the shrinking size of the remaining pool of dial-up users," said Tim Johnson, chief analyst at Point Topic.
The other reasons for the lower adoption is being attributed to the gap perceived the the promised and actual speed for broadband.
The slow adoption also signals a growing digital divide in the UK with figures for broadband being estimated at 15.5 million lines at the end of this year.
- UK Broadband subscriptions drop again (Broadband Watchdog)
- Why has the growth in broadband adoption slowed? (Guardian)
- Broadband sign-ups decline (Web User)
- BT and Virgin Media to report broadband slowdown (Register)
- Do you feel the slow adoption has more to do with the issues at the providers end or with the lack of user's utilization of the web?