Project Management

Verizon defends program of redirecting typo traffic

Verizon is standing by its program of redirecting typo traffic, saying that its program is designed first and foremost to assist its customers in their Web searches.

Verizon is standing by its program of redirecting typo traffic, saying that its program is designed first and foremost to assist its customers in their Web searches.

Excerpt from Netowk World:

But while Verizon insists that its redirect program is a tool that helps users find their desired URLs, many of the results provided in the redirect often have seemingly little to do with the original mistyped URL. For instance, a redirect from the URL www.comsumerafairs.com (a misspelling of www.consumeraffairs.com) will suggest searching for the term "sumera," but will also provide a list of "other topics," such as beauty products, jewelry and movies.

Verizon won’t say whether it benefits financially from the increased traffic that gets redirected to its search page since it “does not provide financial details of specific services or products.”

Verizon also pointed out that some of its competitors, such as Cox and EarthLink, have also introduced redirect services lately.

Given that Web advertising - which relies heavily on one's Web traffic, is a growing multi-billion dollar business, is "typo redirection" even ethical? What is your opinion of it?

About

Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.

3 comments
raisch
raisch

Another example of why publishers must never be allowed to control the means to print. There is a fundamental difference between those who provide the infrastructure required to communicate and those that deliver content or services over it. Placing both responsibilities into the same hands only succeeds in destroying competition and restricting consumer choice. (ref. the wholesale destruction of the xDSL market in the U.S.) Telcos, cable companies and others that enjoy control over communication channels should always be restricted from pursuing any strategy or ploy that limits or influences what information customers can access and consume.

paulmah
paulmah

Given that Web advertising - which relies hevaily on one's Web traffic, is a growing multi-billion dollar business, is ?typo redirection? even ethical? What is your opinion of it?

TheGooch1
TheGooch1

A type should let people ( or automated processes ) know that they typed in a non-existent hostname by returning a DNS error, or better yet, no response at all. The Internet is much larger than the World Wide Web, and that fact must be taken into account.

Editor's Picks