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Verizon defends program of redirecting typo traffic

Verizon is standing by its program of redirecting typo traffic, saying that its program is designed first and foremost to assist its customers in their Web searches.

Verizon is standing by its program of redirecting typo traffic, saying that its program is designed first and foremost to assist its customers in their Web searches.

Excerpt from Netowk World:

But while Verizon insists that its redirect program is a tool that helps users find their desired URLs, many of the results provided in the redirect often have seemingly little to do with the original mistyped URL. For instance, a redirect from the URL www.comsumerafairs.com (a misspelling of www.consumeraffairs.com) will suggest searching for the term "sumera," but will also provide a list of "other topics," such as beauty products, jewelry and movies.

Verizon won't say whether it benefits financially from the increased traffic that gets redirected to its search page since it "does not provide financial details of specific services or products."

Verizon also pointed out that some of its competitors, such as Cox and EarthLink, have also introduced redirect services lately.

Given that Web advertising - which relies heavily on one's Web traffic, is a growing multi-billion dollar business, is "typo redirection" even ethical? What is your opinion of it?

About

Paul Mah is a writer and blogger who lives in Singapore, where he has worked for a number of years in various capacities within the IT industry. Paul enjoys tinkering with tech gadgets, smartphones, and networking devices.

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