Social Enterprise

Yahoo! to 'Kickstart' job oriented social network


Yahoo! appears to be focusing on a social networking approach to link prospective candidates to employers. In an online venture titled Kickstart, users get to maintain online profiles (more like online resumes) and can link to groups representing prospective employers.

A quote from the article at TechCrunch:

Corporations and wannabe employers are provided with groups that users can join, but with a catch: to join a group you need an invite via a former student who works at that company. For those users who would prefer something a little more social, University pages are open to all students and include discussion forums, bulletins and events.

The site provides a clean slated approach to profile creation. Lately, there have been a number of services coming up centered on the social networking concept. And Yahoo! has been working hard at expanding its social networking profile, with the attempts to acquire FaceBook and Bebo and also with its own Mosh product.

Kickstart is being tried as a concept, and there are no confirmations of it coming out as a separate product yet. With social networking increasingly opening up new avenues for garnering online attention, will Yahoo! be able to make definite inroads?

4 comments
pr.arun
pr.arun

What do you feel about Yahoo!'s Kickstart venture for online job opportunities?

Devans00
Devans00

I'm up for almost any tactic that will give an edge in job searching. But, as others mentioned, other sites such as LinkedIn already have critical mass. The thing that makes it work is having the numbers of active users. When it come to social networking for jobs and careers, so far LinkedIn blows everything else out of the water.

posko
posko

LinkedIn has been doing this for a while now and has an extensive user community. Yahoo will really have to come up with something special to pull users away.

adrian.anderson
adrian.anderson

Yahoo will compete with Linkedin and Xing, and others. Also facebook is pushing for social networking at corporate sites as well as pulling on jobs etc using friends and contacts learning fast from existing sites in this market. The interesting development will be from Google in the coming months. Also what Nokia is doing in the mobile LBS scene should be interesting.