Emerging Tech

Zumobi, a new mobile browsing experience

Zumobi, a company that is a spin-off from Microsoft, has released a novel user interface for mobile browsing.

Zumobi, a company that is a spin-off from Microsoft, has released a novel user interface for mobile browsing.

An excerpt from ZDNet:

Zumobi is working with a variety of partners, ranging from Amazon.com, to MTV Networks, who are developing widgets, or “Tiles,” with which consumers can access on their mobile phones and other devices. The Zumobi interface does not allow users to browse the entire Web; it lets them browse via the tiles only.

At the heart of the interface is the 'widgetized' browsing experience. Users get to zoom in and out of content that is displayed in the form of an array of tiles. The tiles are continually updated from the Zumobi servers, essentially making for fast responses. The concept is a technology licensed from Microsoft's research division.

Representing content as a set of tiles that can be shared is a novel concept to improve the mobile browsing experience. Also, the method makes for less intrusive advertising.

Mobile advertising is seen as the next major frontier for advertising. But with limited visual space, it's a challenge for companies to develop advertising models that are perceived as less intrusive.

The Zumobi interface is not for Windows mobiles only. It will be made available for the iPhone and the Blackberry as well. Also, the Zumobi SDK is free and available for download.

Would you prefer your mobile experience totally devoid of advertising (considering that you may have to perhaps shell out a little more for that)?

3 comments
Tig2
Tig2

I would rather that my telephone be just that. I want it to make and receive telephone calls. I don't want it to surf the web, my eyesight is lousy. I don't care to send or receive text messages- especially at 3:00 in the morning from a spammer! The camera is okay- I have used mine one time but can see a value in having a camera handy- car accidents come springing to mind. I have a PDA. I have a computer. I don't want an all in one device that can reach out and touch me no matter what, no matter where. Downtime is a good thing too. And being a bit less connected to facilitate my downtime is a price I am willing to pay.

pr.arun
pr.arun

Would you prefer your mobile experience totally devoid of advertising (considering that you may have to perhaps shell out a little more for that in course of time)?

rkuhn040172
rkuhn040172

My phone is a phone, nothing more nothing less. The only exception would be other phone features (it's still a phone) like caller ID, call forwarding, etc. I don't think I've ever paid for a cell phone (not directly at least) as I always take the freebie.

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