Linux

Hello, I'm PC and I'm Mac (and I'm Linux!)

The Linux Foundation is looking for some creative Linux pitches from its community. Do you have a great idea for a 60-second ad? You could win a trip to Tokyo! Also, vote for your preferred celebrity endorser of Linux in the poll.

Apparently, the Linux Foundation wants to get in on the advertising magic of the PC-Mac commercials by sponsoring its own video contest for Linux fans. Unfortunately, since mainstream advertisements on television don't come free (as in beer), they probably won't be featured during the Super Bowl any time soon (or even between re-runs of Matlock), but there are prizes! First of all, here's the basic idea from the Linux Foundation site:

In 60 seconds or less, showcase your take on "I'm Linux." This should be why you love it and should inspire others to use it. The video can be an extensive production, a plain testimonial or as simple as a screen capture with a voice over. Be creative, be authentic and have fun.

The winner of the contest gets a free trip to the Japan Linux Symposium in October 2009 and the winning video will also be featured at the Linux Foundation's Collaboration Summit in San Francisco on April 8, 2009. So...any takers? A trip to Tokyo would be pretty cool.

Now, in the realm of fantasy, since Microsoft can snag the likes of Jerry Seinfeld to pitch its products, who would you choose as an appropriately maverick celeb endorser of Linux? Vote for your favorite (and of course, nominate your own, since none of my choices is likely to please).

About

Selena has been at TechRepublic since 2002. She is currently a Senior Editor with a background in technical writing, editing, and research. She edits Data Center, Linux and Open Source, Apple in the Enterprise, The Enterprise Cloud, Web Designer, and...

93 comments
dryflies
dryflies

Think of it, Im Mac is a person(company) as is PC. Linux is a community! so it should be represented by a community.

kws
kws

Its "logical", since its the only OS that will still be around in a few hundred years.

mark.mcandrew
mark.mcandrew

I vote for Jay Leno. He's funny and a renegade in a nice way. Plus, his name is alliteratively friendly, like the gecko is for GEICO.

DONC314
DONC314

Jessica Simpson, She would get everybody's attention. Trust me, no one else would be looking at the two dorks. Don

ITSa341
ITSa341

He'd look like a penguin! :-)

mcwise
mcwise

This is retro, but if the TV producers would allow it, I'd like to see Topper (the TV series produced in the 50's) with Leo G. Carrol used to promote Linux. It would take some editing, but I think the results would be both entertaining and appealing. (would Linus agree?)

adieatkins
adieatkins

How about a short animation with the penguins from the film Madagascar? (Especially as they were the best bit of that film!!)

Bizzo
Bizzo

... the penguin from "Happy Feet"!

mahlon
mahlon

- last of the great castrati - a famous eunuch. At least he could sing and was therefore more useful than a Linux box.

neerajkhadka
neerajkhadka

Hello I'm a PC , I need Linux because its full-proof free and it is the future

The DOBC
The DOBC

Jack Nicholson with the crazy eyes saying, "Here's Linux!" AKA "The Shining"

mikifinaz1
mikifinaz1

By making Linux more generally available the team has brought Linux into the minds and lives of many people. I would also include Knoppix and other CD driven trial disks.

Spiritusindomit
Spiritusindomit

You're stealing someone else's marketing. Albeit good marketing, but still.

NotSoChiGuy
NotSoChiGuy

I'd suggest doing an entire 'March of the Penguins' theme; narrated by Morgan Freeman. All of the gear he creates for Batman has got to be running some flavor of Linux.

jlwallen
jlwallen

it's simple. jack bauer on the screen representing Linux. in the background you hear the muffled screams of "Mac" and "Windows". Jack Bauer speaks in that rough whisper-y voice and eventually takes the camera from the cameraman and uses it to conquer terrorism.

MGP2
MGP2

...even a you figure it out can do it.

jackpalmer_1
jackpalmer_1

Hello, I'm a PC too, we are all PC as in personal comupting. That includes you, Mac. I have the great features and great software but none or litte of the cost. I power the internet, leading the way to the future

csmith.kaze
csmith.kaze

Just have Downey, Jr. in the suit with Black Sabbath's Iron Man in the background talking about how all his computers are linux.

bfurber
bfurber

How about wizard of oz meet the wizard scene. When they (IBM & MAC) discover all the Linux devices behind the curtain running the show for them.

arthurborges
arthurborges

Why just two candidates? Why no option to fill in one's own candidate unless the intention is to make the runner-up look bad? The shoe-pitching Iraqi journalist is an obvious candidate: if you look at www.sockandawe.com, the country leading the pack of players is the USA; the first Muslim country arrived in fourth place. France is second too. Arthur Borges in Zhengzhou, China

groenem
groenem

I think James Bond. He is always using gadgets and most modern equipment that is out of the ordinary, just like Linux.

warren
warren

Since TUX has been the LINUX symbol forever, he/she/it should be the spokesperson. Rember the Coke bears? They probably sold more coke than any other commercial.

Neon Samurai
Neon Samurai

I've been thinking about this one today. It would have to be little Mumble like the dance solo before the hawks show up. Mind you, Robin Williams behind a latin penguin or the Gospel speaker would go a long way..

HAL 9000
HAL 9000

After all if you need any reasonable form of Security Windows is [b]Absolutely No Use[/b] at all. Anyway hows things in your neck of the woods got the place cleaned up after the recent storms yet? Col

chris
chris

One of the best of our generation. Fantastic. For the meaner group you could do a "say hello to my little friend one too"

NickNielsen
NickNielsen

Using a famous or recognizable person to advertise is a marketing technique that's been used for a couple of centuries.

pgit
pgit

Now that's an excellent idea! Start off with thousands of penguins jumping off the ice into the water, then flash to London, Paris, New York, capitals all over the planet where you see the dozens of penguins jumping out of whatever water and marching into schools, offices, research departments, homes etc, and sitting down at a computer. They start them up and the splash screen just says "Linux." Of course you'd cheat a little, it would say Linux for a second or two then some application would open up and the penguin would get to work. You could make dozens of different ads, all the same up to the final destination, were a different application appropriate to the setting would appear on screen. Given the long association of the penguin with Linux, and the recent popular movie, this is a no-brainer. You could even tap the recent "change." hype.

pgit
pgit

The problems with using celebrities is some people are turned off by a given one. I don't know anyone who likes "24" but I know a lot of folks who detest it. (myself included) If "Jack Bauer" came along advertising anything I'd be inclined to go out of my way to avoid it. Besides, celebrity endorsements are not among the more memorable class of advertisements. You need a hook, like "where's the beef?" You'd want to shoot for the ad making the actor(s) famous, not the famous doing your ads.

chris
chris

All the great things they're pitching and bragging about or something.

seanferd
seanferd

So why didn't you nominate someone in your post? (After choosing "other", if you so desired). Oh, wait. You did! Problem solved. Hello and welcome to TR. As a translator, you may be interested in some of the discussions on this site. :)

chris
chris

Others tried Vista and Mac and failed (were killed in obscenely funny ways) and Bond succeeds!

chris
chris

Thanks for sharing. Gotta get me a Pleather Jacket though

seanferd
seanferd

but I'd forgotten that the ads were a Novell effort. Thanks for making them available.

csmith.kaze
csmith.kaze

Why haven't those been put on the airwaves? Makes me almost want to look at Novell's offering. Until I remember how much a pain in the ass Netware was.

eclypse
eclypse

I got a good laugh out of those. Pretty clever. =)

santeewelding
santeewelding

Take Jesus, for example. Oops. You ain't one of those, are you.

chris
chris

love it. let me know when you're done :-)

mickey
mickey

remember this needs to be only 60 seconds. the start off is shorter but needs to grab you right away. Start off with a 'just in' news report on thousands of penguins entering schools all over the world, then flash to London, Paris, New York, capitals all over the planet where you see the dozens of penguins jumping out of whatever water and marching into schools, offices, homes etc, and sitting down at a computer. They start them up and the splash screen just says; "Linux, everything PC and MAC but FREE and more" Of course you'd cheat a little, it would say Linux for a second or two then some application would open up and the penguin would get to work. Given the long association of the penguin with Linux, and the recent popular movie, this is a no-brainer. You could even tap the recent "change." hype.

ticthak
ticthak

How about "CHANGE...that works right" (no negative reflection on the Prez)

MGP2
MGP2

Got it. Thanks very much, Jaqui. Happy Holidays!

Jaqui
Jaqui

like Suse, these ads were very well done and Novell deserves the recognition for having spent the money to do them.

garnerl
garnerl

The videos were made for Brainshare 2007 (and were hilarious). I can't say why they weren't aired further, but for all I know "I'm a Mac, I'm a PC" might be a trademark.

Jaqui
Jaqui

go looking on Novell's Canadian site for them, then make a comment about that. The only place I found them was Novell's media relations section on Novell.ca

Jaqui
Jaqui

give them credit for keeping it a generic Linux and only putting their name at the very end. Suse is like all the rest of the mainstream distros now, BLOATED, more so then the others with Novell's App Armour. really, really bad dependency chain. try installing an app like SCREEM, Suse says you MUST also install Apache, PHP and MySQL. For you to have an editor to edit site scripts you need a server on the system? WHY?

seanferd
seanferd

Three classes of operating systems. A tripartite god. What happens when you put them all together?

cflange
cflange

When we asked Novell in the forums why the ads were not aired, they replied it costs way too much money.

Jaqui
Jaqui

a packager thing, saying you require apache and php and mysql just to have a text editor for site scripting installed.

chris
chris

Is that a programmer thing, using something (from say Apache) instead of just doing their own version?

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