Dell Director of Marketing Barton George announced in a blog post this week that Dell has launched a new effort called Project Sputnik that aims to serve a specific audience: developers.
And what better way to do that than beginning with a laptop that is both highly mobile and extremely stylish, running the 12.04 LTS release of Ubuntu Linux.
Counter to its spotty efforts of the past to get the general consumer interested in low-budget, Linux-installed hardware, this time around Dell is honing its approach by identifying a group of users who are much more likely to embrace the Linux OS.
The open source laptop is based on Ubuntu 12.04 (which TechRepublic’s Jack Wallen gave a stellar review) and Dell’s XPS13 Ultrabook. George goes on to point out some of the areas where Dell is currently experiencing some “pain” points and their efforts to resolve them, most notably hardware enablement issues such as drivers for things like touchpad and multi touch support. As Ars Technica writer Ryan Paul points out, this is the area of concern that will make or break this project:
Linux users want computers with known-good hardware configurations that they can continue to support themselves without having to rely on binary blobs from Dell that may or may not continue to work in the future. A major player like Dell has the resources and clout to start addressing that problem in a serious and meaningful way.
George also remarks on the larger vision that Canonical’s Mark Shuttleworth has for this Dell partnership effort.
Where it got really interesting for him was when this laptop was optimized for DevOps. In this scenario we would have a common set of tools from client, to test, to production, thereby tying Sputnik via a common tool chain to a cloud backend powered by OpenStack. Developers could create “micro clouds” locally and then push them to the cloud writ large.
At this point Project Sputnik is still just that — an ongoing project and not a done deal. However, the serious work that has already gone into this six-month-old experiment is a pretty good sign that both Dell and Canonical do, indeed, have big plans for it.
What do you think of this new effort? Is Dell on the right track with this new focus?