Why Apple chose to upgrade the MacBook lineup

Yesterday, Apple announced that it was upgrading many of the components (processor, hard drive, video card, etc.) in its MacBook and MacBook Pro line of laptops. After the launch of the MacBook Air in January, many hoped that Apple would announce a completely revamped MacBook lineup. Many in the blogosphere are disappointed that Apple didn't do more.

My friend and consumer electronics veteran Jeremy Toeman takes a look at why Apple chose to go the upgrade route rather than the revamp route.

Now that the MacBook line has beefier specs, would you consider switching from a PC? If you already own a MacBook, do these upgrades make you want to pick one up?

I was not aware that Apple "upgraded" their macbook pro lineup untill I found the macbook pro I just purcahsed 3 weeks ago discontinued and selling for $300 less. The slightly faster processor is not a big sell for me but the larger HD and better video graphics plus an additional USB port were the sellers for me. Even though the return policy I bought my laptop at was for returns/echanges at 2 weeks, I talked to the sales person who cleared it with the manager for an even exchange. In the last few days I have had the new Macbook Pro.....I have noticed quite a difference.

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