Smartphones

Infographic: Two thirds of Android users don't pay for apps

This Statista infographic compares iOS and Android users' willingness to pay for apps.

Statista recently published an infographic by Online Publishers Association that compares the willingness of Android and iOS users to pay for apps. According to the graphic, Android devices make up almost 70% of global smartphone shipments, yet 66% of the Android users included in the survey haven't paid anything for apps in the past year.

For app developers, does it make more sense to focus on Android and get a broader reach or potentially earn more money by developing for iOS? Share your opinion in the discussion thread below.

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Sonja Thompson has worked for TechRepublic since October of 1999. She is currently a Senior Editor and the host of the Smartphones and Tablets blogs.

17 comments
Computer_User_1024
Computer_User_1024

I don't install an app on my iPhone3g unless it is free. For that matter I find myself wishing I had an android phone because I see some apps published on that platform, which are free, but cost on the iPhone platform. I don't have money to go spending on apps.

The Cars Forever
The Cars Forever

The findings are not really comparing two equal worlds. Apple charges an annual fee to publish which is higher than the one time Google fee. You also can publish Android apps without being part of the Google Play Market. If you assume the development costs are equal - which may not be true - the money needed to recoup your costs and start turning a profit is much lower for Android. Many apps have a donation system as opposed to a paid license so you could turn a decent profit with donations on Android where it will take a bit more to cover the recurring expense for iOS devices.

Gisabun
Gisabun

The accuracy of this poll is probably non-existant. Any statistician will tell you the sample is too small.

yooper
yooper

I have an Acer 500 and it more or less does what I need. I've checked out many of the apps out there, and I've downloaded a handful, all free, but then again, why would I want to trust some review to shell out $5 for an app I may not want? I must not be trendy enough to need all these "exciting" apps the Apples users rave about?

ADarkAria
ADarkAria

And the point of this article is...what??? That Android users are less willing to be nickel and dimed to death (beyond monthly services and fees) just by using smartphones that actually offer the ability of being smart, or that Android users are more likely to put up with the plethora of ads that often generate more business for developers and businesses alike, or that Apple requires the entire marketplace to keep their iPhone from being a basic brick? Not so sure what the writer is trying to insinuate...or if this is simply another shameless plug for the desperate, impoverished Apple.

i8thecat4
i8thecat4

Sucks for malware, sucks for a wannabe lame user experience, sucks for developers, and the roid users are cheep thieving clueless trolls... The ironic humor in the situation is that Roid users are shooting themselves in the foot and driving developers away from their "beloved" platform with everything they do. Roid doesn't have the Apps... IOS does... And Roid will never have the apps because Roid users are a pain in the @ss and they suck.

yogi_john
yogi_john

So for Android, 70% of the market, 34% paying, means almost 23% of the market pays for Android apps For iOS, 30% of the market, 70% paying, means 21% pay. So the question of whether to develop for [edit: delete iOS] Android is a question of whether to develop for the larger market.

Jensen G
Jensen G

At the very least this is a good indicator of which platform a developer should go to if they DON'T want to go the free/advertising route.

morganjayp
morganjayp

Ads produce revenue. Why do you think that so many pay apps on both platforms have switched to a free ad-based and IAP model? This page is almost pointless.

stubucks
stubucks

So would purchasing an Ad free application give me back my privacy that I have given away for free?

SKDTech
SKDTech

The 66% that don't buy apps should still be generating revenue for the app developers since most "free" apps are ad supported. I don't know what the revenue numbers are and I am not an accountant but I would think that they would be a better measure of which platform would generate more revenue.

brent
brent

Yes, Roids do suck . My friend was doing roids in college and became quite a jerk.

yogi_john
yogi_john

For the different categories of those that do pay, applying the 70% and 30% market shares to the percentage paying gives 4 price ranges where Android users exceed iOS, 1 where they are even and 2 where iOS exceeds Android.

seng04
seng04

@morganjayp: It's an infographic, not an argument. I actually found value in seeing timely Android-to-iOS comparisons across the pricing points. So from my perspective, -your- post is almost....

seng04
seng04

You make a good point, but we are not talking about platform revenue here. The graphic illustrates how much money end users pay for apps across two major mobile platforms, regardless of whether there is advertising involved.

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