Smartphones optimize

Vote for the worst smartphone name

It seems that smartphone manufacturers are having a difficult time coming up with compelling names for new devices. Take the poll to vote for the worst smartphone name offender.

I started thinking that marketing people lost their minds a long time ago, but I was reminded today, when I passed a Nissan Leaf on the highway. I get that it’s an electric car and is environmentally friendly… Mother Nature, tree, leaf. I get that. But doesn’t this sentence from Motor Trend’s web site kind of sound funny?

“What it lacks in horsepower, the Leaf makes up in torque and top speed.”

I just don’t associate a leaf with torque.

Anyway, this got me thinking that the manufacturers of smartphones and tablets are now facing the same battle -- finding compelling names for their new devices, especially since there seems to be a new one on the market every 37 seconds.

Some of the worst offenders:

Samsung’s Galaxy S variations kill me: Samsung Fascinate, Samsung Continuum, Samsung Stratosphere, Samsung Mesmerize, and Samsung Galaxy Indulge. They sound like they came out of a hallucinogen-fueled night at the planetarium.

HTC seems to be a repeat offender with the likes of the Trophy and the Thunderbolt. That brings to mind warring gods to me. What does that have to do with a smartphone? Also, with all the lore out there about exploding smartphones at the gas station, do you really think consumers want to have a Thunderbolt up to their ear?

So, let’s see what you guys think. Take the poll below, and vote for what you consider to be the worst name for a smartphone.

About

Toni Bowers is Managing Editor of TechRepublic and is the award-winning blogger of the Career Management blog. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues.

20 comments
AudeKhatru
AudeKhatru

Yes, I still think its a stupid name, only topped by iPad.

fiosdave
fiosdave

The Samsung [b]Focus[/b] is a good name because it highlights the camera portion of the phone. The ability to just touch the screen and have the camera focus [i]automatically[/i] is an indispensable aid to photography!

mudpuppy1
mudpuppy1

where they try to get cute with the spelling (or misspelling) of a word like that G'zOne. Idiotic. They are trying too hard to be cool. Marketing. There's a special place in hell for marketing people. :)

DanielRP
DanielRP

I think you're alone in the hatred of those! I personally think they're quite good, powerful :P

fishcad
fishcad

G'zOne - G-spot, I'm confused.

martin.thomsen
martin.thomsen

should have only been released in pink as the Tinkerbell edition.

sanama
sanama

I think any of those names are better than the Z4T700 kind of thing.

monkey2man
monkey2man

I so wanted to vote for Mesmerize for the reason you mentioned or the Captivate Glide for its awkward mixed metaphors, but G'zOne with its silly p'unCtuAshOne, mixed CaSe, and embedded w'Or'd was just too bad to resist!

guy
guy

I never got the name "Curve" for a Blackberry, especially when it looks that same as the "Bold"

guy
guy

How about another survey on the coolest names? I love the fact that my Blackberry is a "Torch". (Exploding batteries not withstanding)

Pat Mckeon
Pat Mckeon

I'm surprised the HTC Desire wasn't on your list. Such a bad name for such a good handset. I always feel a bit emasculated when I have to tell someone what handset I've got. They should have stuck with the codename, Bravo... Like Bravo Two Zero... for manly men... Rarrrrr

cory.schultze
cory.schultze

'Nuff said. Duh, you hold the phone to your ear... Anyway, thinking about your post and asking what the silly names have to do with smartphones, the Peek Mobile Messaging Device is possibly the least distractingly-named smartphone. But it's dull. I think HTC have some great names, I own a Sensation and it really lives up to its name. How about the Motorola "Pebl" or "Krzr". Those krazy guyz...

ckeller
ckeller

Samsung Galaxy S II Epic 4G Touch. Great phone, Crappy name.

delphi9_1971
delphi9_1971

How can Mesmerize not be an appropriate name? Have you not seen people walking around blindly, blankly staring in to a smart phone, bumping in to people and walking slowly? I think that name is perfect for a smart phone. "I am your phone, you are under my power!" Although Captivate Glide sounds more like dance you do at a wedding than it does a smart phone. I can here it now... "oh honey, they're playing the Captivate Glide, lets dance!"

johnsharp123
johnsharp123

It's a decent little phone. Won't hold my breath awaiting Verizon to add another Windows Phone to the line-up, though. Sigh...

Rexxrally
Rexxrally

How do you pronounce G'zOne, anyways? G-zone? Geez-One? If it's Geez-One, are they going to come up with a new model for the religious crowd, and call it G'zUs? "You'll never lose another call again, because G'zUs saves them all". If there's anyway that a consumer can screw up the pronunciation of your product name, then it's a crappy name.

magic8ball
magic8ball

Anything with the word epic in the name just screams that the marketing group that named it has no clue what the product actually does...

stubucks
stubucks

Or ask a salesperson for an accessory you need for the phone. Might as well quote 'War and Peace' to them. It's a what? (One of these)