Mobility

Vote for the worst smartphone name

It seems that smartphone manufacturers are having a difficult time coming up with compelling names for new devices. Take the poll to vote for the worst smartphone name offender.

I started thinking that marketing people lost their minds a long time ago, but I was reminded today, when I passed a Nissan Leaf on the highway. I get that it's an electric car and is environmentally friendly… Mother Nature, tree, leaf. I get that. But doesn't this sentence from Motor Trend's web site kind of sound funny?

"What it lacks in horsepower, the Leaf makes up in torque and top speed."

I just don't associate a leaf with torque.

Anyway, this got me thinking that the manufacturers of smartphones and tablets are now facing the same battle — finding compelling names for their new devices, especially since there seems to be a new one on the market every 37 seconds.

Some of the worst offenders:

Samsung's Galaxy S variations kill me: Samsung Fascinate, Samsung Continuum, Samsung Stratosphere, Samsung Mesmerize, and Samsung Galaxy Indulge. They sound like they came out of a hallucinogen-fueled night at the planetarium.

HTC seems to be a repeat offender with the likes of the Trophy and the Thunderbolt. That brings to mind warring gods to me. What does that have to do with a smartphone? Also, with all the lore out there about exploding smartphones at the gas station, do you really think consumers want to have a Thunderbolt up to their ear?

So, let's see what you guys think. Take the poll below, and vote for what you consider to be the worst name for a smartphone.

About

Toni Bowers is Managing Editor of TechRepublic and is the award-winning blogger of the Career Management blog. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues.

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