Social Media in the Enterprise
Get expert advice on how to use social media technologies, methodologies, and tools to promote your business, what to include in social networking employee policies that cover workplace access and ap
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What NSA's PRISM means for social media users
The PRISM program brings an important point about social media use to the forefront: be discerning about what you post online.
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Automate and monitor social media engagement with these tools
Joseph Parker highlights three automation and tracking solutions that might help you be more efficient with your social media efforts.
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Rolling video into social media
Online video is poised to take social media to new levels of engagement and is reported to increase landing page effectiveness while lowering bounce rates.
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Social media etiquette tips and abbreviations cheat sheet
There are some unique considerations to online etiquette when it comes to social media (think: hashtag use). By following these basic guidelines, you should avoid a social media faux pas.
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The slippery slope of enterprise social media policies
Ask legal counsel to review your social media policies. If your company doesn't have a social media policy, are you certain you want one?
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Peering behind the shroud of online and social media privacy
The privacy landscape online and on social media is being affected by more than governments, and even the idea of privacy rights on social media may be exaggerated.
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Pros and cons of outsourcing social media
Fewer businesses are outsourcing social media tasks but when they do, they tend to favor outsourcing design and development, content creation, and analytics.
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Discovering the phantom costs in social media
Experts weigh in on the phantom costs associated with social media campaigns that you may be overlooking. Time is one example of a business expense you may not consider.
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Social media disaster prevention and response tips
Here are several ways to try to prevent your company from committing a social media faux pas. Also, learn what to do if a social media disaster does occur.
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Create a social media content posting and curation calendar
Planning ahead makes social media management so much easier. A simple way to keep you on track is to develop a content and curation calendar for your social posts.
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U.S. states lining up to limit employer access to personal social media accounts
As U.S. state governments continue restricting employer efforts to study employees' and job seekers' personal social accounts, employers might need to review policies to ensure they are not counter to these new laws.
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Putting social into a B2B perspective
Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most bang for the buck.
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Tracking down the right social media management tool
Get highlights on five social media management tools that could work for a variety of businesses.
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Tell your brand's story on social media by appealing to the personal
Social media gives customers a direct and easy way to express their every thought about your brand. Read tips on interacting with and responding to that feedback in ways that strengthen your brand.
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Enterprise Social Network pre-implementation task list
These are five things to consider before implementing an enterprise social network collaboration solution.
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Create social media interaction for small business websites
Follow these simple tips for social media sharing that will help you build relationships with customers, drive more traffic, and work on a small budget.
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Create a social media toolkit for better time management
Staying on task when managing your social media responsibilities isn't as difficult when you have the right tools at the ready. Here are five tools to consider.
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The four stages of creating a successful social enterprise
Learn how to use social media-style tools to help your organisation share information and collaborate more effectively.
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Social media to tear down traditional business power structures
A Gartner report predicts that over the next 10 years social media will help dissolve top-down hierarchies inside businesses, leading to more meritocratic organisations.
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Personal social media? Not on company time
Using social media for personal reasons at work is widely frowned upon by those taking a recent TechRepublic survey and by those commenting on it.
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Top five social networking policy mistakes
Developing and distributing a social networking policy can help your company minimize the risks that come with employees using social media sites at work.
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Advice from social media and SEO expert Lisa Weinberger
If you want to integrate SEO into your social media strategy, read this interview to learn one expert's approach. She also reveals her favorite analytics, SEO, and social media tools.
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A flowchart for not feeding the trolls
This flowchart by the United States Air Force serves as a good baseline for social media interaction and for dealing with pesky and potentially harmful Internet trolls.
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Lay the foundation for a successful social media strategy
Nicole Bremer Nash reminds you to make sure your social media marketing is on point by defining your message and your audience. And, don't panic about entering these online conversations.
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Infographic: The next social trend is mobile video
If your social marketing strategy doesn't include mobile video, you might rethink your plans after looking at the data in this infographic.
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Tracking down the right social media management tool
Get highlights on five social media management tools that could work for a variety of businesses.
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Finding the fit for thought leadership in social media
Thought leadership and social media don't necessarily go together, but when they do, there are some key tactics for engagement.
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Tell your brand's story on social media by appealing to the personal
Social media gives customers a direct and easy way to express their every thought about your brand. Read tips on interacting with and responding to that feedback in ways that strengthen your brand.
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Enterprise Social Network pre-implementation task list
These are five things to consider before implementing an enterprise social network collaboration solution.
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LinkedIn company pages: Get a good return on your social media investment
After deciding to have a company page on LinkedIn, use the tips here to gain some social media leverage.