Social Media in the Enterprise
Get expert advice on how to use social media technologies, methodologies, and tools to promote your business, what to include in social networking employee policies that cover workplace access and ap
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Create social media interaction for small business websites
Follow these simple tips for social media sharing that will help you build relationships with customers, drive more traffic, and work on a small budget.
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Five tips for managing the enterprise social identity
Right along with planning a social media program is the need to plan and manage your enterprise's social identity.
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The new frontier of enterprise social media networks
Social media for the enterprise is about much more than Facebook or Twitter on the corporate cloud or server. It is poised to spur changes in CRM, BI, and collaboration, just as starting points.
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Advice from social media and SEO expert Lisa Weinberger
If you want to integrate SEO into your social media strategy, read this interview to learn one expert's approach. She also reveals her favorite analytics, SEO, and social media tools.
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Top five social networking policy mistakes
Developing and distributing a social networking policy can help your company minimize the risks that come with employees using social media sites at work.
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Ways to protect your brand from social media risks
Many businesses now get social media and can see the benefits, but they also need to have a handle on the risks and have ways of dealing with them.
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Disclosing material, nonpublic information via social warrants caution
A recent SEC report clarifies Regulation Full Disclosure requirements involving social media and investor information. Get tips on staying in compliance.
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Poll: Does your company block social media sites?
Answer this one-question poll to let us know whether your organization's IT department blocks employees from using social networking sites.
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Twitter demonstrates troubleshooting capacity in tech crisis
Erik Eckel recounts how his IT consultancy used Twitter with great success during a tech crises, thanks to the real-time assistance and collaboration with other consultants.
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Tips for messaging your target audience on LinkedIn and Facebook
Once you identify your target audience, the next step is to devise marketing plans for various social media sites. Here are helpful hints on developing strategies for LinkedIn and Facebook.
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Infographic: The next social trend is mobile video
If your social marketing strategy doesn't include mobile video, you might rethink your plans after looking at the data in this infographic.
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A flowchart for not feeding the trolls
This flowchart by the United States Air Force serves as a good baseline for social media interaction and for dealing with pesky and potentially harmful Internet trolls.
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Lay the foundation for a successful social media strategy
Nicole Bremer Nash reminds you to make sure your social media marketing is on point by defining your message and your audience. And, don't panic about entering these online conversations.
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The first four rules of social media for business
Before launching your company's social media initiative, read and take to heart these quotes to make sure you start off on a good footing.
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Welcome to the Social Media in the Enterprise blog
Get expert advice on how to use social media technologies, methodologies, and tools to promote your business.
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Poll: Does your company block social media sites?
Answer this one-question poll to let us know whether your organization's IT department blocks employees from using social networking sites.
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Peering behind the shroud of online and social media privacy
The privacy landscape online and on social media is being affected by more than governments, and even the idea of privacy rights on social media may be exaggerated.
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Personal social media? Not on company time
Using social media for personal reasons at work is widely frowned upon by those taking a recent TechRepublic survey and by those commenting on it.
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Putting social into a B2B perspective
Before investing resources in social media, B2B businesses should determine where their audience spends the most time online in order to pinpoint which platform will offer the most bang for the buck.
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Make the connections between social media and blogging
The blogging subset of social media provides a range of opportunities for businesses to advance their brands and to influence those they serve.
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Rolling video into social media
Online video is poised to take social media to new levels of engagement and is reported to increase landing page effectiveness while lowering bounce rates.
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Social media disaster prevention and response tips
Here are several ways to try to prevent your company from committing a social media faux pas. Also, learn what to do if a social media disaster does occur.
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Social media to tear down traditional business power structures
A Gartner report predicts that over the next 10 years social media will help dissolve top-down hierarchies inside businesses, leading to more meritocratic organisations.
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Lay the foundation for a successful social media strategy
Nicole Bremer Nash reminds you to make sure your social media marketing is on point by defining your message and your audience. And, don't panic about entering these online conversations.
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LinkedIn company pages: Get a good return on your social media investment
After deciding to have a company page on LinkedIn, use the tips here to gain some social media leverage.
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Infographic: The next social trend is mobile video
If your social marketing strategy doesn't include mobile video, you might rethink your plans after looking at the data in this infographic.
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Tell your brand's story on social media by appealing to the personal
Social media gives customers a direct and easy way to express their every thought about your brand. Read tips on interacting with and responding to that feedback in ways that strengthen your brand.
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The first four rules of social media for business
Before launching your company's social media initiative, read and take to heart these quotes to make sure you start off on a good footing.
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Six SharePoint experts divulge the secrets of enterprise social success
Find out what social champions, business intelligence, choreography, and more has to do with creating an effective social media implementation.
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The four stages of creating a successful social enterprise
Learn how to use social media-style tools to help your organisation share information and collaborate more effectively.