Microsoft is now allowing this paradigm for Windows 8, though its version is specific to Windows 8 (true to form, Microsoft...). I see the appeal -- it allows developers to use their existing skill sets and get more mileage out of them. If it works cross platform, that's a big bonus. At the same time, reading up on the use of HTML to develop Metro apps for Windows 8 feels a bit like trying to fit a square peg into a round hole. For me, the approach makes sense if the tools and systems for working like this are sane.
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Justin James is the Lead Architect for Conigent.